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Assistant Brand Manager Domestos

Turkey, Istanbul · Job Posted May 16, 2026
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Job Description

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. And this is an exciting opportunity to lead and drive Unilever’s growth engine into the future! We are looking for a driven, proactive, creative, and organized Assistant Brand Manager who will be responsible for leading the activation of our brand strategy across consumer-facing channels. Using breakthrough thinking, consumer, brand and customer understanding to create a clear and ambitious growth vision and strategy for the assigned portfolio, you will be part of the global marketing team working across a range of varied and exciting brand projects, from our big bang national advertising campaigns, through to building a standout brand experience across direct-to-consumer channels.

Job Responsibility

  • Responsible for the Domestos portfolio and driving competitive growth & profitability targets
  • Co-creating the strategy and 8-quarter plans by focusing on market trends and business objectives
  • Collaborating with agency partners and the global team to ensure Domestos remains desirable through outstanding brand communication and activations
  • Managing the marketing budget to ensure consistent, relevant brand saliency
  • Creating and maintaining marketing calendars for launches, advertising, activations, and promotions across brands and accounts
  • Working with media, digital marketing, and e-commerce teams to plan, execute, and optimize media plans
  • Partnering with the CMI team to continuously enhance consumer insights and leverage data to improve marketing effectiveness
  • Collaborating with the TCM and sales teams to develop shopper-centric, differentiated retailer marketing plans across the full shopper journey
  • Co-leading the P&L of Domestos
  • Supporting other category-wide initiatives within Home Care

Requirements

  • University degree in a related field
  • 2-4 years of relevant marketing experience, must in FMCG
  • Experience in campaign crafting & portfolio design
  • Fluency in Turkish and English
  • Strong marketing skills in brand building and performance analysis
  • Rigor and adaptability to thrive in a complex environment with numerous opportunities
  • A personal drive to succeed, guided by a strong inner game
  • Deep consumer obsession, with a keen understanding of current needs and curiosity about future trends
  • A high-growth mindset with a strong passion for consumers, shoppers, and customers
  • Expertise in communication channel management, delivering cost-effective, integrated brand communication
  • Savvy in media, particularly digital marketing, with strong know-how
  • Excellent collaboration and Positivity

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