Assistant Brand Business Manager

• Develop and drive brand business plan in accordance with market dynamics (across 7 markets), local needs and global brand guidelines
• Act as a brand owner for the region, ensuring consistency, premium execution and strong local impact of brand awareness
• Translate global priorities into actionable, market-relevant strategies that strengthen brand equity and drive sustainable growth
• Lead the campaign’s execution and own the go-to-market strategy for new product launch
• Ensure flawless execution across all touchpoints (trade, PR, media) in line with timelines, budget and brand guidelines
• Lead the planning and execution of media campaigns and analyze KPIs to continuously improve performance
• Act as a key regional player with corporate teams, ensuring effective collaboration on brand strategy and assets deployment
• Lead B2C activations focusing on consumer engagement and cultural relevance
• Monitor brand activations performance and conduct post-event reports
• Build B2B programs targeting our wholesale partners to strengthen brand visibility and sell-in performance
• Partner with commercial and trade marketing teams to support distribution expansion per market, identify priority channels and growth opportunities
• Work closely with other regional functions (PR, trade marketing, commercial) to align brand initiatives with business priorities
• Monitor and evaluate the brand’s performance through sell-in/sell-out data
• Own monthly business reviews, consolidate and analyze the performance versus targets: identify risks and opportunities
• Monitor the marketing budget, ensuring accurate allocation across markets, projects and initiatives
• Influence stakeholders and drive alignment in a complex organization

• 5+ years of experience in marketing, brand or product management
• Experience managing multi-market portfolios strongly preferred
• Background in fashion, premium lifestyle, luxury, tech or eyewear is a strong advantage
• Experience in business analysis, performance tracking and commercial collaboration
• An excellent communicator with the energy to engage and inspire cross-functional teams
• Be an active team member: collaborative, proactive and self-driven
• Agile and confident navigating in complex, evolving environments
• Strong interpersonal and communication skills and ability to work across different markets and teams in a multicultural environment
• A creative strategist with a strong execution mindset
• Be a motivated, process-oriented self-starter with high attention to detail
• Strong analytical and financial acumen

Background in fashion, premium lifestyle, luxury, tech or eyewear is a strong advantage