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Audemars Piguet Logo Audemars Piguet · Sales

Assistant Boutique Director

United Arab Emirates, Dubai · Job Posted April 27, 2026
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Job Description

As the Assistant Boutique Director, you work alongside your boutique Director to ensure the successful day-to-day operations of your boutique, with a focus on delivering exceptional client service and achieving defined objectives. With your profound understanding of Audemars Piguet's brand fundamentals and your expertise in the intricacies of our watch collections and references, paired with an in-depth knowledge of the watchmaking world's principles, you bring a unique perspective to the team. As the primary support for the Director, you take the lead in managing the team, coaching and developing its members, and ensuring that AP standards for boutique maintenance and presentation are met. You also take on full responsibility for your boutique in the absence of the Director, contributing to the overall success of your boutique and the AP brand. Your impact is felt in your ability to support the Director in driving the success of your boutique through exceptional client service, effective team management, and upholding AP standards, while also demonstrating your leadership potential in their absence.

Job Responsibility

  • Foster a culture of continuous learning and ensure both you and your team possess an exceptional understanding of AP's brand fundamentals
  • Establish a positive atmosphere and lead your team in delivering superior client experience
  • Support your Boutique Director in communicating and achieving sales objectives and KPIs
  • Display a hands-on approach to leading the team, providing guidance, coaching, and training
  • Act as your boutique Director in his/her absence ensuring flawless business continuity
  • Ensure the clean and accurate management of client data in the CRM
  • Ensure that all actions, transactions, and decisions are in line with AP company practices and legal requirements

Requirements

  • Minimum 3–5 years’ experience in a similar role within fine watchmaking or high‑end luxury retail
  • Strong knowledge of watch complications, competitors, and product storytelling
  • Proven experience in CRM usage and high‑value client relationship development
  • Demonstrated ability to manage and develop teams of 10–15 people
  • Solid background in delivering exceptional luxury client experience and handling client complaints
  • Fluent English required
  • Arabic is a plus
  • Strong initiative, ownership, and accountability
  • Excellent interpersonal, organizational, and client management skills
  • Strong team management and people development capabilities

Nice to have

Arabic is a plus

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