Assistant Boutique Director

• Support the Boutique Director in driving daily operations, boutique performance, and profitability, ensuring achievement of sales targets, KPIs, and an elevated luxury client experience across all touchpoints
• Lead by example on the sales floor, delivering personalized service, storytelling, and relationship building while coaching the team to cultivate meaningful, long-term client relationships
• Demonstrate and instill a deep understanding of the brand, championing AP’s heritage, craftsmanship, values, and luxury service standards in all client and team interactions
• Monitor boutique performance and business results, proactively identifying opportunities to enhance sales, client development, CRM effectiveness, and operational efficiency
• Foster a collaborative, high-performance culture, coaching, mentoring, and inspiring team members through accountability, inclusivity, and excellence
• Ensure impeccable boutique presentation and operational excellence, maintaining compliance with policies, inventory integrity, security procedures, and brand standards
• Oversee CRM excellence and clientele strategies, driving client retention, reactivation, acquisition, and resolution of client concerns with professionalism and discretion
• Act as Boutique Director in their absence, ensuring business continuity, operational rigor, team leadership, and cross-functional execution of boutique initiatives and events

• 3–5 years’ experience in fine watchmaking or high-end luxury retail, with a strong passion for craftsmanship, luxury storytelling, and client engagement
• Proven expertise in CRM, clientele development, and relationship management, with a track record of building long-term, high-value client relationships
• Demonstrated leadership capabilities, including strong coaching, mentoring, onboarding, and people development skills
• Strong business acumen with excellent organizational skills and attention to detail, enabling effective KPI management and operational execution
• Excellent communication, interpersonal, and problem-solving abilities, with confidence in managing sensitive client situations
• High level of ownership, initiative, and accountability in a fast-paced, high-touch luxury environment
• Ability to thrive in a collaborative retail setting, partnering cross-functionally to drive engagement and business growth
• Flexibility to work a retail schedule, including evenings, weekends, holidays, and boutique events as business needs require

competitive and comprehensive compensation and benefits package