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Reporting directly to the Executive General Manager, the Asset Services Manager leads a senior team of Regional Service Managers, Fleet Deployment, and Administration professionals across Victoria, Tasmania, and South Australia. In this strategic leadership position, you will be accountable for fleet performance, workshop operations, and asset lifecycle optimisation across a large and diverse portfolio. You will drive operational excellence, ensuring our assets are safe, reliable, and delivering the highest return on investment.
Job Responsibility:
Champion a Safety‑First culture across workshops, field service, and operational teams
Lead and uplift multi‑site workshop performance, ensuring consistency in repair quality, service standards, and turnaround times
Develop multi‑year hire fleet and workshop investment plans, guiding strategic asset decisions
Drive fleet optimisation through utilisation monitoring, redeployment strategy, and demand forecasting
Oversee maintenance planning, technical service standards, and compliance with Coates’ asset management framework
Manage repair, maintenance and workshop budgets
Strengthen supplier performance and service-level delivery
Lead, coach and develop a high‑performing team to drive continuous improvement across all fleet and service operations
Requirements:
Proven senior leadership experience within a hire fleet, or mobile assets environment i.e., as a Head of Fleet, General Manager – Fleet, or Fleet Operations Manager level
Deep understanding of hire fleet lifecycle management, asset planning, and utilisation optimisation in a fast-paced environment.
Strong background in workshop operations, mechanical service management, or heavy equipment maintenance
Strong commercial capability, specifically investment business cases and ROI analysis for hire fleet applications
Ability to influence and be effective in leading large operational teams across multiple regions, from a centralised function
Experience within equipment hire, rental, logistics, construction, or asset‑intensive industries is highly regarded
Commitment to safety leadership and continuous improvement
Nice to have:
Experience within equipment hire, rental, logistics, construction, or asset‑intensive industries is highly regarded
What we offer:
Development and career progression pathways
Access to our employee discounts, benefits and wellbeing program
Purchased additional leave program
Novated leasing and salary sacrifice
12 weeks Paid Parental Leave in addition to government parental leave scheme
Volunteering opportunities through the Coates Foundation