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We are seeking a visionary Art Director to define, elevate, and execute the creative universe of Club L London on a global stage. Reporting directly to the CEO and working closely with the Brand Director and Head of Marketing, you will be the guardian of the brand’s visual identity, shaping how the brand looks, feels, and speaks across every channel and international market. You will transform strategic ideas into impactful visuals, ensuring concepts are executed with excellence from ideation to final delivery. This role is equal parts creative direction, brand stewardship, and hands-on leadership, demanding both high aesthetic standards and sharp commercial awareness within an expanding international landscape.
Job Responsibility:
Set and communicate the brand’s overarching creative vision and visual standards across all global customer touchpoints
Develop, maintain, and continuously evolve the Club L brand guidelines — ensuring consistency in art direction, tone of voice, colour palettes, typography, styling, and visual storytelling worldwide
Translate abstract concepts or strategic ideas into tangible creative executions that bring the brand vision to life
Act as the guardian of the brand identity, ensuring all creative reflects Club L’s DNA while staying innovative and aspirational across diverse international audiences
Lead and art direct all creative campaigns, from moodboard creation to production and final asset delivery
Oversee concept development, shot lists, storyboards, and visual direction for all major brand moments
Partner with Studio Producers, Stylists, Graphic Designers, and Marketing teams to produce world-class content that performs both creatively and commercially in international markets
Ensure shoot direction is consistent with brand styling standards and guidelines
Maintain strict quality control across all deliverables, including imagery, video, retouching, typography, and layout
Approve all final assets, ensuring they meet the highest creative standards and align with brand strategy
Guide the Social team in creating visually consistent and on-brand content across TikTok, Instagram, YouTube, and emerging platforms globally
Ensure social assets follow brand guidelines while remaining agile, trend-aware, and optimised for regional nuances and cultural differences
Provide creative direction for social-first shoots, rapid content capture, and trend-driven storytelling
Play a leading role in developing and refining the core Club L brand identity, ensuring it evolves with the business, audience, and global market expansion
Build and maintain a strong, cohesive visual world that differentiates Club L within the international fashion landscape
Ensure brand identity is understood and adopted across the organisation, helping internal teams interpret and apply guidelines correctly across regions
Work closely with the Creative Director, Head of Marketing, and E-commerce teams to align creative execution with global business objectives
Collaborate with external photographers, agencies, retouchers, videographers, and creative partners worldwide to deliver exceptional campaigns
Bridge creative and commercial teams, balancing brand expression with performance needs across multiple markets
Oversee all post-production processes including retouching, colour grading, layout, and final asset refinement
Ensure colour accuracy, quality consistency, and flawless finishing across all imagery and video outputs for global distribution
Provide detailed feedback to designers, retouchers, and editors to maintain excellence across all deliverables
Stay constantly informed on international fashion trends, cultural shifts, media behaviours, and digital innovation to inspire creative evolution
Analyse global campaign and asset performance to refine creative direction and improve future outputs
Mentor, guide, and inspire internal creatives, elevating the overall quality and consistency of brand visuals across markets
Influence long-term brand development and creative planning with senior leadership as the brand expands internationally
Requirements:
Proven experience as an Art Director, Senior Creative, or Creative Strategist within a fashion, luxury, retail, or lifestyle-led brand
Strong portfolio demonstrating brand identity development, creative direction, and high-level visual execution across international markets
Deep understanding of fashion imagery, campaign direction, digital storytelling, and global brand visual systems
Exceptional conceptual thinking with the ability to turn vision into high-quality, commercially effective content
Obsessed with detail — from composition and lighting to typography and post-production
Confident working in a fast-paced, high-growth environment with multiple projects running simultaneously
Passionate about fashion, culture, creative innovation, and delivering elevated global customer experiences
What we offer:
Bi-annual bonus scheme
25 days of annual leave (plus bank holidays)
Extra day off for your birthday
Flexible working hours around core hours of 10-4
Cycle to work scheme
40% staff discount across Club L and Lavish Alice products
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