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The Art Director is responsible for partnering with internal teams and clients to design, execute and deliver innovative healthcare and pharmaceutical medical and marketing initiatives. In this role, the Art Director will be required to understand client challenges and collaborate with the creative team to conceptualize, design, and execute print and digital initiatives. The Art Director possesses the ability to take abstract concepts and turn them into exciting, cutting-edge designs that are representative of the client’s goals, objectives, and brand guidelines. In most cases, the Art Director will be required to work closely with copywriters, internal teams and oversee other designers to deliver scientifically and clinically sound creative solutions that produce desired behavior change and measurable outcomes.
Job Responsibility:
Partner with internal teams and clients to design, execute and deliver innovative healthcare and pharmaceutical medical and marketing initiatives
Understand client challenges and collaborate with the creative team to conceptualize, design, and execute print and digital initiatives
Take abstract concepts and turn them into exciting, cutting-edge designs that are representative of the client’s goals, objectives, and brand guidelines
Work closely with copywriters, internal teams and oversee other designers to deliver scientifically and clinically sound creative solutions
Engage with clients to understand their brand(s), key messages, and creative vision
Collaborate with internal departments, such as creative, accounts, project management, medical, and editorial
Obtain an understanding of the therapeutic area and target audience of the products they manage
Conceptualize and brainstorm innovative brand experiences and maintain the consistency of brands across all marketing materials
Assist Account Services in the creation of the Strategic Alignment Brief
Develop brand style guidelines and ensure internal teams and external partners stay compliant
Collaborate and manage outside vendors (printers, photographers, video editors, writers, designers, PowerPoint specialists and illustrators)
Design (or direct the creation of) solutions that go beyond what is expected
Partner with copywriters to establish or evolve ideas, create sketches or storyboards
Review all materials associated with a project and provide feedback as needed
Provide final project sign-off, ensuring adherence with creative direction and QA process
Present work, provide design rationale, and defend work in creative reviews or meetings
Present creative deliverables to clients and relay feedback to internal teams
Ensure adherence to project timelines, scopes and budgets
Act as point person and manage the execution of all Synchrony Healthcare work
Keep current with trends in advertising, branding, design, and digital technologies and new media
Identify staffing needs, manage resource allocations, prepare the proper documentation and reconcile contractor invoices
Lead, mentor, and manage direct reports and subcontractors
Requirements:
Degree in Visual Communication, Graphic Arts, or a related course of study is preferred
Minimum of 5 years of studio design experience, preferably in medical communications
In-depth knowledge of Adobe Creative Cloud design software and Microsoft Office Suite
Excellent verbal and written communication skills
Ability to work under tight deadlines and multitask
Ability to work independently
self-motivated
Ability and desire to participate and interact effectively on a team
Flexibility with schedule and ability to travel (travel n/a for now)
High energy level and team player
Nice to have:
Agency experience on pharmaceutical accounts preferred
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