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This role balances visionary thinking with hands-on execution. The Art Director is a senior creative leader and active designer responsible for shaping and executing world-class visual concepts across all UFC brand touchpoints. This position plays a critical role in guiding the future visual identity and creative direction of UFC while remaining deeply engaged in the craft. The Art Director will concept, design, iterate, and refine high-impact creative across campaign key art, digital, broadcast, social, environmental, and experiential executions. The Art Director partners closely with the Vice President, Creative, internal creative teams, and cross-functional stakeholders to deliver cohesive, culturally relevant, and strategically aligned brand experiences.
Job Responsibility:
Develop visual systems/toolkits for campaign key art, event branding, athlete identity, and global marketing initiatives
Guide the evolution of the UFC visual identity, ensuring consistency while pushing the brand forward culturally and creatively
Establish and maintain a clear point of view on craft, taste, and visual storytelling across the organization
Apply AI-assisted tools to accelerate concepting, iteration, and production while following established brand and legal guidelines
Support the development of responsible and brand-safe AI-assisted creative workflows
Ensure generative tools amplify authenticity and protect athlete likeness and intellectual property
Evaluate emerging creative technologies and platforms for strategic advantage
Personally design and develop high-visibility campaign assets, including key art and core visual systems
Maintain exceptional standards in typography, composition, color, and visual hierarchy
Mentor and inspire designers by modeling best-in-class craft and hands-on execution
Deliver high-quality creative in fast-paced, deadline-driven environments
Collaborate with cross-functional partners across Marketing, Production, Sponsorship, PR, and Operations to ensure cohesive brand experiences
Present and defend creative direction with clarity and confidence to senior leadership
Influence early-stage conversations to integrate creative thinking into business and campaign strategy
Build strong working relationships with internal teams and external partners
Requirements:
Advanced proficiency in Adobe Photoshop and Adobe Illustrator
Expert-level typography, composition, and visual storytelling
Bachelor’s degree in a related field, or equivalent work experience
8+ years of experience at an agency or in-house setting
6+ years leading and mentoring designers while maintaining personal creative output
Proven portfolio showcasing high-level and/or award-winning key art, campaign development, and brand execution across multiple platforms
Extensive experience developing brand identities and integrated campaign systems