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UFC Logo UFC · IT - Administration

Art Director, Design

United States, Las Vegas · Job Posted March 22, 2026
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Job Description

This role balances visionary thinking with hands-on execution. The Art Director is a senior creative leader and active designer responsible for shaping and executing world-class visual concepts across all UFC brand touchpoints. This position plays a critical role in guiding the future visual identity and creative direction of UFC while remaining deeply engaged in the craft. The Art Director will concept, design, iterate, and refine high-impact creative across campaign key art, digital, broadcast, social, environmental, and experiential executions. The Art Director partners closely with the Vice President, Creative, internal creative teams, and cross-functional stakeholders to deliver cohesive, culturally relevant, and strategically aligned brand experiences.

Job Responsibility

  • Develop visual systems/toolkits for campaign key art, event branding, athlete identity, and global marketing initiatives
  • Guide the evolution of the UFC visual identity, ensuring consistency while pushing the brand forward culturally and creatively
  • Establish and maintain a clear point of view on craft, taste, and visual storytelling across the organization
  • Apply AI-assisted tools to accelerate concepting, iteration, and production while following established brand and legal guidelines
  • Support the development of responsible and brand-safe AI-assisted creative workflows
  • Ensure generative tools amplify authenticity and protect athlete likeness and intellectual property
  • Evaluate emerging creative technologies and platforms for strategic advantage
  • Personally design and develop high-visibility campaign assets, including key art and core visual systems
  • Maintain exceptional standards in typography, composition, color, and visual hierarchy
  • Mentor and inspire designers by modeling best-in-class craft and hands-on execution
  • Deliver high-quality creative in fast-paced, deadline-driven environments
  • Collaborate with cross-functional partners across Marketing, Production, Sponsorship, PR, and Operations to ensure cohesive brand experiences
  • Present and defend creative direction with clarity and confidence to senior leadership
  • Influence early-stage conversations to integrate creative thinking into business and campaign strategy
  • Build strong working relationships with internal teams and external partners

Requirements

  • Advanced proficiency in Adobe Photoshop and Adobe Illustrator
  • Expert-level typography, composition, and visual storytelling
  • Bachelor’s degree in a related field, or equivalent work experience
  • 8+ years of experience at an agency or in-house setting
  • 6+ years leading and mentoring designers while maintaining personal creative output
  • Proven portfolio showcasing high-level and/or award-winning key art, campaign development, and brand execution across multiple platforms
  • Extensive experience developing brand identities and integrated campaign systems
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