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Area Vice President of Operations – Personal Care Services (Connecticut). Home Care | Growth-Focused | Sales-Driven Leadership Role. Are you a bold, hands-on leader who thrives on building, scaling, and growing a business from the ground up? Do you bring energy, sales acumen, and a true roll-up-your-sleeves mindset to everything you do? Elara Caring is looking for a dynamic Area Vice President of Operations to lead and grow our Personal Care Services (PCS) business across Connecticut. This is not a desk job — this is a boots-on-the-ground leadership role for someone who wants to own market growth, drive revenue, and build a high-performing operation in a competitive landscape.
Job Responsibility:
Drive market growth across Connecticut with a strong focus on private pay and consumer-directed care
Serve as the face of Elara Caring Personal Care Services in the market, building strong relationships with referral partners, payers, and community leaders
Lead day-to-day operations while owning and executing the market growth strategy for PCS in Connecticut
Build, lead, and inspire high-performing clinical and operational teams
Partner closely with sales, recruitment, and clinical leadership to expand capacity and ensure coverage
Develop and execute market-specific growth initiatives that deliver measurable results
Balance strategic planning with hands-on, boots-on-the-ground execution
Drive performance across revenue, margin, utilization, and service delivery
Build and strengthen referral pipelines and community partnerships
Use data, accountability, and direct leadership to drive results
Ensure compliance with all regulatory, payer, and accreditation standards
Foster a culture of urgency, ownership, accountability, and excellence
Requirements:
5+ years of experience in home care or Personal Care Services (private pay & consumer-directed care strongly preferred)
5+ years of leadership experience managing teams and operations
Proven success growing a market or service line
Strong understanding of PCS regulations and reimbursement models
Sales-minded, relationship-driven, and community-focused
Hands-on leader who isn’t afraid to jump in and get things done
Entrepreneurial mindset with a passion for growth and innovation
What we offer:
Medical, dental, vision & 401(k) with employer match
Paid time off, holidays, and bereavement leave (including pet bereavement)
Tuition reimbursement and continued education at no cost