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Area sales manager

https://www.randstad.com Logo

Randstad

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Location:
India , Bangalore

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Category:
Sales

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Contract Type:
Not provided

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Salary:

Not provided
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Job Description:

Responsible for achieving sales targets, expanding and managing the dealer network, ensuring process adherence, improving product visibility, and driving profitability within the assigned territory.

Job Responsibility:

  • Achieve sales targets as per defined goals
  • Conduct regular dealer visits as per the Personal Journey Plan (PJP)
  • Carry out market mapping to increase counter share and market penetration
  • Drive profitability in terms of contribution margin
  • Ensure strict adherence to field sales processes including PJP, DSR, and MIS
  • Map and manage the existing network of dealers and sub-dealers
  • Strengthen and expand the dealer and distributor network
  • Identify, appoint, and onboard new dealers/distributors
  • Provide handholding and support to new dealers for the first 6 months
  • Increase width and depth of distribution by adding new counters and expanding reach
  • Identify and map high-end dealers and retail counters to enhance sales
  • Conduct market mapping for new towns as well as existing markets
  • Ensure timely collection of outstanding dues
  • Obtain balance confirmations from all parties on a monthly basis
  • Ensure complete adherence to sales processes and company guidelines
  • Submit Personal Journey Plan (PJP) on time
  • Submit Daily Sales Reports (DSR) regularly and accurately
  • Ensure maximum brand visibility through proper sampling at dealer and sub-dealer outlets
  • Drive effective merchandising, branding, and product awareness at dealer counters
  • Ensure product visibility at prime locations within dealer outlets
  • Maintain adequate and appropriate product displays with high brand impact
  • Conduct regular training for dealer sales staff on product features, benefits, and pricing

Requirements:

  • Bachelor’s degree or equivalent professional experience
  • 5–8 years of relevant sales experience
  • Age: Below 40 years
  • Strong communication and interpersonal skills
  • Experience working with a dealer network is mandatory
  • Building Materials industry experience is mandatory
  • Knowledge of the hardware industry will be an added advantage
  • Prior experience in technical sales is preferred

Nice to have:

  • Knowledge of the hardware industry
  • Prior experience in technical sales

Additional Information:

Job Posted:
February 22, 2026

Expiration:
March 27, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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