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Area Sales Manager

United Kingdom, Lathom · Job Posted March 21, 2026
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Job Description

Area Sales Manager for the Lancashire area. Based at our Lathom depot, with daily customer visits. At times may be required to perform duties outside of this job description in order to ensure the maintenance of a high level of service to our customers.

Job Responsibility

  • Build and maintain strong relationships with new and existing customers in the territory
  • To handle all incoming new and used enquiries
  • sell the full range of products available
  • liaising with all depots and service departments
  • Identification and regular contact of customers and prospects
  • Dealing with incoming sales enquiries
  • Preparation of quotes and customer follow up
  • Cultivating and nurturing export and trade contacts
  • Arranging demonstrations with the Sales Support Specialists as required
  • Preparations of trade in appraisals and estimated PDI budgets
  • Ensuring efficient, correct and timely completion of paperwork and online systems
  • To represent the company at shows and open events
  • To liaise with finance house representatives, where necessary, to provide customers with a finance quote to suit their requirements

Requirements

  • GCSE or equivalent (preferred)
  • A passion for agricultural machinery and the industry is essential

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