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Area Sales Manager - PO

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Crown Lift Trucks Ltd

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Location:
United Kingdom , Portsmouth

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Category:

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Contract Type:
Employment contract

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Salary:

Not provided

Job Description:

Reporting to the Branch Sales Manager, your key responsibility is the growth of a specific sales region. The area already hosts an existing client portfolio but ultimately the success of the role hinges on 80% New Business Development and 20% Account Management of our existing customer base. We are looking for candidates that come from a Materials Handling background and ideally within the Fork Lift Industry. You will play a key role in all stages of the sales process, including initial prospecting, appointment making, customer presentations and demonstrations through to ultimately closing the deal. The efficient planning and management of the territory is as crucial as your work ethic, drive and enthusiasm. Offering a Consultative approach, working across all levels from shop floor to board level, you will develop a thorough understanding of each prospect or customer and their operations, looking for opportunity to secure new business, develop further business or provide additional value. We are looking for an individual who can demonstrate a successful sales track record within the electric warehousing equipment sector or a similar or aligned industry such as pallet racking systems. We place emphasis on career stability and therefore look for an employment history that demonstrates this. You will be a self-starter and have a strong work ethic, high energy, drive and determination.

Job Responsibility:

  • Growth of a specific sales region
  • 80% New Business Development and 20% Account Management of existing customer base
  • Play a key role in all stages of the sales process, including initial prospecting, appointment making, customer presentations and demonstrations through to ultimately closing the deal
  • Efficient planning and management of the territory
  • Offer a consultative approach, working across all levels from shop floor to board level
  • Develop a thorough understanding of each prospect or customer and their operations
  • Look for opportunity to secure new business, develop further business or provide additional value

Requirements:

  • Candidate should have a minimum of 5 years Materials Handling sales background ideally within the Fork Lift Industry
  • Strong new business development skills
  • Effective account management / development capabilities
  • Personable – ability to build strong relationships
  • Strong presentation and customer facing skills (written and verbal presentations, equipment demonstration, price negotiation and objection handling)
  • Commercial acumen (need identification, market awareness, competitor awareness)
  • Solution sales ability
  • Numerically competent
  • IT skills (Microsoft Office, email etc.)
  • Excellent organisational skills (specifically territory planning, time management and working to deadline)
  • Ability to absorb client information and communicate features and benefits to customers
What we offer:
  • Highly competitive salary plus excellent commission and quarterly bonus
  • Company car & fuel card
  • private mileage benefit
  • 25 days holiday and Bank Holidays
  • Company pension plan
  • Excellent discount scheme with access to the best perks from some of the UK’s biggest brands
  • Tell Us Health

Additional Information:

Job Posted:
May 14, 2026

Employment Type:
Fulltime
Work Type:
On-site work
Job Link Share:

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