Area Sales Manager - Local Modern Trade

• Develop and execute sales strategies and plans to achieve the company's sales targets in the local modern trade segment within the assigned area
• Conduct market research and analysis to identify market opportunities, trends, and potential threats
• Identify and pursue new business opportunities to expand the company's market share in the local modern trade channel
• Establish and maintain strong relationships with key decision-makers at existing and potential accounts
• Plan and execute promotional activities and campaigns in collaboration with the marketing team to drive sales and enhance brand visibility
• Monitor merchandising standards to ensure compliance and maximum impact at the point of sale
• Collaborate with other departments, such as marketing, supply chain, and finance, to align strategies and achieve common business objectives

• Bachelor’s degree in business, Marketing, or a related field
• Proven 2 years of experience as an Area Sales Executive or a similar role in the FMCG or consumer goods industry
• Strong understanding of the local modern trade market and retail dynamics
• Excellent leadership, communication, selling and negotiation skills
• Demonstrated ability to achieve sales targets and drive results in a competitive market
• Willingness to travel within the assigned area as required both Bangkok and upcountry

A master’s degree is a plus