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Area Sales Manager - Local Modern Trade

Thailand, Bangkok · Job Posted February 16, 2026
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Job Description

AboutUnilever With3.4billionpeopleinover190countriesusingourproductseveryday,Unileverisabusinessthatmakesarealimpactontheworld.Workonbrandsthatarelovedandimprovethelivesofourconsumersandthecommunitiesaroundus.Wearedrivenbyourpurpose:tomakesustainablelivingcommonplace, anditisourbeliefthatdoingbusinesstherightwaydrivessuperiorperformance.Attheheartofwhatwedoisourpeople–webelievethatwhenourpeopleworkwithpurpose,wewillcreateabetterbusinessand abetterworld. AtUnilever,yourcareerwillbeauniquejourney,groundedinourinclusive,collaborative, andflexibleworkingenvironment.Wedon’tbelieveinthe‘onesizefitsall’approachandinsteadwewillequipyouwiththetoolsyouneedtoshapeyourownfuture.

Job Responsibility

  • Develop and execute sales strategies and plans to achieve the company's sales targets in the local modern trade segment within the assigned area
  • Conduct market research and analysis to identify market opportunities, trends, and potential threats
  • Identify and pursue new business opportunities to expand the company's market share in the local modern trade channel
  • Establish and maintain strong relationships with key decision-makers at existing and potential accounts
  • Plan and execute promotional activities and campaigns in collaboration with the marketing team to drive sales and enhance brand visibility
  • Monitor merchandising standards to ensure compliance and maximum impact at the point of sale
  • Collaborate with other departments, such as marketing, supply chain, and finance, to align strategies and achieve common business objectives

Requirements

  • Bachelor’s degree in business, Marketing, or a related field
  • Proven 2 years of experience as an Area Sales Executive or a similar role in the FMCG or consumer goods industry
  • Strong understanding of the local modern trade market and retail dynamics
  • Excellent leadership, communication, selling and negotiation skills
  • Demonstrated ability to achieve sales targets and drive results in a competitive market
  • Willingness to travel within the assigned area as required both Bangkok and upcountry

Nice to have

A master’s degree is a plus

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