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T H WHITE Group Logo T H WHITE Group · Sales

Area Sales Manager – Groundcare Machines

United Kingdom, Reading · Job Posted May 05, 2026
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Job Description

Are you interested in joining a respected main dealer of premium groundcare machinery? At T H White Groundcare, you’ll represent leading brands including Toro, Iseki, Amazone, Ferris, Ventrac and Wessex. These are trusted names with local authorities, estates and groundcare contractors, and you’ll be at the heart of showcasing their quality. We’re seeking a driven sales professional, or an engineer ready to join our team and step into a commercial role. We’re looking for someone who’s passionate about the groundcare sector and enjoys building strong customer relationships. You’ll be selling a high‑spec range that includes ride‑on mowers, robotic mowers, compact tractors and other professional equipment. Your knowledge, energy and commitment will help customers choose the right machinery for their needs. If you want to grow your career with a secure UK company thats expanding, work with premium products and be somewhere that supports your progression then this could be a great move.

Job Responsibility

  • Sell professional Groundcare equipment across the region
  • Building relationships with both existing & new customers
  • Represent cutting-edge autonomous tech and trusted industry brands
  • Provide expert guidance on technical specs and usage post-sale
  • Conduct demonstrations and attend industry shows as a brand ambassador
  • Manage your own sales pipeline, territory planning.

Requirements

  • Groundcare, machinery, dealership sales experience, or a course manager, greenkeeper or a machinery Technician / Engineer looking to move into sales in this sector
  • Strong communicator and confident negotiator
  • Target-driven and commercially aware
  • Good IT literacy (Microsoft Office, CRM systems)
  • Full UK driving licence – willing to obtain trailer licence
  • Home based in the Reading or surrounding area and willing to visit customers across the region.

What we offer

  • Competitive salary, based on your capability & experience – reviewed annually
  • Company vehicle
  • Monthly commission and a guaranteed bonus for a set period to get you started
  • Hybrid working with the opportunity to manage your diary autonomously
  • Formal training supporting your journey to becoming a T H White Groundcare machinery specialist
  • 23.5 days holiday entitlement rising to 26.5 days with service
  • Company pension scheme offering employer contributions of up to 8.5% after a qualifying period
  • Life Assurance cover providing up to 5 times salary with service
  • Share Plan – providing our employees with a real stake in the business
  • Cross-divisional career development plans
  • Staff discounts on a huge variety of products at our stores.
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