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The Area Manager leads the day-to-day operations and performance of multiple stores across a defined area or region. This role is accountable for ensuring every store consistently delivers the basics brilliantly, underpinned by exceptional customer service and strong commercial results. Working closely with key stakeholders, the Area Manager creates the right conditions for teams to succeed and achieve business targets. A core responsibility of the role is developing colleagues at every level, from frontline teams through to leadership, supporting clear and meaningful career pathways. Regular store visits are essential, so comfort with travel is important.
Job Responsibility:
Lead and inspire teams across your area through clear communication and strong follow-up
Coach and upskill colleagues at all levels
Plan, motivate, and guide Store Managers to achieve individual and area performance goals
Promote teamwork, accountability, and consistently high standards
Lead regular reviews, catch-ups, and area sessions
Monitor and analyse sales, profitability, and store performance across your area
Deliver strategies that drive sales growth, improve profitability, and enhance performance
Build and execute continuous improvement plans
Ensure stores consistently meet or exceed customer service and satisfaction standards
Ensure all stores operate in line with company policies, procedures, and operational standards
Oversee stock management, maintaining availability while minimising loss
Work closely with the Health & Safety team to ensure safe and consistent trading
Identify and resolve operational issues quickly
Set clear, engaging targets that motivate Store Managers
Control costs and improve efficiencies to maximise profit
Manage labour budgets effectively
Take full ownership of your area’s P&L
Set and maintain a strong customer service standard across all stores
Provide regular feedback, coaching, and support to drive consistent excellence
Manage escalated customer issues professionally and effectively
Monitor competitor activity and changing customer preferences
Identify opportunities for growth and market expansion within your area
Requirements:
Proven experience as an Area Manager or in a senior multi-site retail leadership role
Strong background in retail operations, sales, and people leadership
Minimum of three years’ experience
Demonstrated ability to set and deliver targets, lead high-performing teams, and make sound commercial decisions
Strong leadership and people development capability
Track record of motivating, coaching, and developing Store Managers and large teams
Excellent communication and interpersonal skills
Ability to influence stakeholders at all levels
Strong commercial acumen
Analytical thinking and effective problem-solving skills
Ability to work independently, manage multiple priorities, and deliver results in a fast-paced environment
Experienced change leader
Proven success in driving sales growth, improving store profitability, and delivering against performance targets
Strong understanding of retail operations, customer service standards, and visual merchandising
Customer-focused mindset
Confident decision-maker
Capable of managing escalated issues and aligning actions with wider business objectives
What we offer:
Professional development: A comprehensive induction plan and the opportunity to complete in-house development programmes or an apprenticeship
Bonus Potential
Car Allowance
Free On-Site Parking
Onsite Coffee Lounge
Exclusive Store Discounts: 10% discount on most in-store purchases
Family-Friendly Benefits
My Staff Shop: exclusive discounts portal
Life Assurance Cover
Health & Wellbeing Programme: employee assistance programme
Generous Holiday Allowance: 33 days per year, option to buy additional holidays, birthday day off