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The Director of Sales & Marketing-Full Service has direct oversight of planning and managing the overall sales and marketing for two or more Full-Service hotels. The intention is to achieve optimal occupancy, growth in existing accounts, and generating new business, all to maximize total revenue and meet/exceed hotel profit objectives. This role will oversee day-to-day operations of the hotels sales division including, but not limited to, direct sales efforts, follow-up, and proper sales administration and training. This role will ultimately recommend the sales forecast, marketing, advertising, sales plans, programs and annual budget for two or more Full-Service hotels; manages within approved plans and budgets. Management-level associates are expected to work as much of each workday as is necessary to complete their job responsibilities
Job Responsibility:
Coordinate all group, transient, and catering sales solicitations and bookings to maximize overall revenue
Develop, recommend, implement and manage the division's annual budget and the advertising, public relations marketing and sales plans and programs for the hotel to maximize rate, occupancy and food & beverage opportunities thus ensuring the hotel meets/exceeds management and owner revenue/profit goals and expectations
Understand the content reflected in contracts and how to negotiate terms therein
Develop and maintain market awareness to ensure ability to predict revenue opportunities and set proactive strategies
Monitor production of all top accounts and evaluate trends within your market
Adheres to Aimbridge Hospitality’s established regulations, company standards, sales standards and sales metrics related
Comply with attainment of individual goals, as well as team goals and budgeted metrics
Train all members of the hotel staff on how to recognize and capitalize on all sales opportunities to increase hotel occupancy and revenue
With input and guidance from the GM and/or Corporate HR, manage Human Resources in the division in order to attract, retain and motivate the employees
hire, train, develop, empower, coach and counsel, conduct performance and salary reviews, resolve problems, provide open communication vehicles, discipline and terminate, as appropriate
Supervise Catering & Event Management Team (as applicable) to ensure that the Catering, Food & Beverage, and Meeting Room rental budgets are met or exceeded
Develop a full working knowledge of the operations and policies of the hotel, including Sales, Food and Beverage, Front Office and Reservations
Maintain strong visibility in local community and industry organizations
Attend and/or conduct daily/weekly/monthly meetings and any other functions required by management, providing training on a rotational basis
Maintains professional working relationship and promote open lines of communication relationships to achieve initiatives with respective marketing partner(s) and other internal departments (i.e. Second Wave, Aimbridge Digital, or Branded field marketing)
Travel on a weekly basis, as required
Act, as directed, on behalf of the General Manager in his/her absence
performing any other duties, as requested by management
Requirements:
At least 6 years of progressive hotel sales experience preferred
or a 4-year college degree and at least 2 years of related experience
or a 2-year college degree and at least 4 years of related experience
Must have a valid driver’s license in the applicable state
Must possess highly developed verbal & written communication skills to frequently negotiate, convince, sell and influence other managerial personnel, hotel guest(s) and/or corporate clients
Must have thorough experience with professional selling skills: opening, probing, supporting, closing
Shows strong analytical skills and strategic vision in establishing appropriate sales deployment
Must be proficient in general computer knowledge especially Microsoft Office products
Must be able to work independently and simultaneously manage multiple tasks
Strong organization and presentation skills
Demonstrated ability to effectively interact and manage people of diverse socioeconomic, cultural, disability and ethnic backgrounds while solving complex problems and creating a productive sales team
Requires advanced knowledge of the principles and practices within the sales/marketing/hospitality profession
Must work well in stressful, high-pressure situations
maintain composure and objectivity under pressure
Must be able to work with and understand financial information and data, and basic arithmetic functions