Area Director of Marketing

• Develop and execute comprehensive marketing strategies for a portfolio of hotels, focusing on achieving revenue targets, optimizing marketing costs, and driving top-line growth
• Manage and execute all digital marketing efforts, including website optimization, SEO, SEM, metasearch, social media campaigns, OTA advertising, and email marketing
• Design and implement property-specific promotions, packages, events/activations, partnerships, and flash sales to drive engagement and revenue
• Ensure consistent execution of brand standards across all marketing initiatives, conducting regular brand audits for each property in partnership with the operations team
• Measure and analyze the performance of marketing campaigns, providing detailed monthly, quarterly, and year-end reports to senior leadership
• Create and manage a comprehensive content calendar, produce engaging content, and execute social media strategies for the properties across platforms including Facebook, Instagram, LinkedIn and YouTube
• Collaborate with hotel teams to produce fresh content ideas, promote best practices, and execute engaging social media campaigns
• Plan, budget, and manage social media spending for hotel accounts
• Work closely with the revenue team to update booking engine descriptions, provide compelling copy for rates/packages, and participate in revenue strategy calls
• Support group and corporate sales teams by creating and maintaining sales collateral
• Oversee transactional email campaigns, including confirmation, cancellation, and pre-arrival emails
• Identify and execute PR opportunities, including seasonal promotions, award submissions, and Black Friday/Cyber Sale campaigns
• Build partnerships with key stakeholders to enhance visibility and drive revenue
• Provide Agency oversight as needed
• Manage OTA marketing efforts
• Onboard new builds, repositions, and transitioning hotels
• Lead lifestyle photoshoots and videography projects

• Minimum of 5 years of hotel marketing experience, with a strong emphasis on independent, luxury, and lifestyle properties
• Proven success in driving digital marketing results, with expertise in SEM, SEO, metasearch, and social media tactics
• Experience onboarding new builds and repositioning hotels, with a track record of delivering innovative marketing solutions
• Proficiency in content management systems (CMS), CRM, CRS, basic HTML, web design, and UX best practices
• Ability to manage multiple projects simultaneously, staying organized and meeting deadlines in a fast-paced environment
• Strong analytical skills, capable of defining problems, identifying trends, and executing actionable solutions
• Exceptional written and verbal communication skills, with professionalism and attention to detail
• In market experience preferred
• Familiarity with local neighborhoods and cities within the portfolio’s market

• In market experience preferred
• Familiarity with local neighborhoods and cities within the portfolio’s market

Eligible to participate in our company incentive plan with an earning potential of 25% of your annual base paid quarterly