Area Business Manager

To achieve / exceed the agreed annual sales targets for the state/s. Manage, assist and support team to achieve budgeted sales for each product line. Constantly review business performance and other metrics. Ensure timely reporting of MIS (Demand Planning, Forecast, LMS, Travel Plan etc.). Establishing effective sales forecasting system for each product line in place. Ensure customer coverage of team members as per KPIs. Ensure objective performance evaluation and management of team; establish a culture of constructive feedback and continuous improvement thereby developing and leading a group of energized and aggressive sales professionals. Implement marketing campaigns as per business strategic priorities for each product line. Travelling extensively and building strong relationships with all Hospitals, Key accounts and Distributors in the territory. Continuously track competitor activity. Develop, sustain and manage a strong distribution channel across the region. Adherence to the commercial guidelines and reporting guidelines as prescribed by the Company. Liaise internally (supply chain, Commercial) to get the required support. Ensuring all the activities as per Company Code of Conduct.