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Reach plc Logo Reach plc · Sales

Area Business Lead

United Kingdom, Newcastle · Job Posted May 03, 2026
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Job Description

As the Area Business Lead, you are the leader of revenue growth in your region. Reporting directly to the Sales Director, you will oversee a dynamic field operation comprising Key Account Directors and Account Managers. Your mission is to drive the Reach regional transformation, focusing on acquisition, retention, and the delivery of our diverse media portfolio.

Job Responsibility

  • Strategic Execution: Implementing a robust area plan that aligns with the wider regional strategy while addressing the unique nuances of your local market
  • Driving Performance: Aiming for high-impact results, including a 5% improvement in churn and a 15% boost in acquisition value and volume
  • Data-Led Leadership: Utilizing cutting-edge tools like Salesforce, Buzzboard, and Refract to make analytical decisions and predict future market trends
  • Culture Building: Fostering a high-performance, high-trust environment where your team feels empowered to speak up, grow, and celebrate wins
  • Operational Excellence: Managing a remote-working team of 7-8 direct reports, ensuring consistent coaching, objective setting, and a relentless focus on the customer

Requirements

  • Proven Sales Leadership: A track record of driving significant revenue growth within a field sales environment
  • Commercial Acumen: Highly numerate with the ability to forecast accurately and identify untapped revenue opportunities
  • Digital & Media Savvy: A deep understanding of digital, national, and regional media landscapes, including experience with ad-serving technology and trading platforms
  • Coaching & Development: A passion for people. You should be an expert at identifying talent, coaching for performance, and building a "safety-to-speak" culture
  • Agility & Pace: The ability to work at high speed, navigate change with charisma, and translate market feedback into actionable product requirements
  • Influence & Communication: Exceptional presentation and face-to-face skills, with the ability to cascade consistent, impactful messages across the region
  • You put the customer at the heart of every decision. You are a role model for change, an advocate for your people, and a disciplined strategist who knows that the best way to lead a sales team is to be as sharp as the people you manage

What we offer

  • Help saving for your retirement - join our pension scheme and we'll match contributions up to 6%
  • 25 days holiday per year when you join. After three, five and ten years service with Reach, you'll accrue one additional day of annual leave. We also have a Holiday Purchase Scheme
  • Giving back day - an additional days leave each year to support a cause close to your heart
  • Enhanced family leave - including maternity, paternity and adoption - and you'll be eligible after just six months employment
  • Private Healthcare Cash Plan - free health cash plan so you can claim back cash for a range of medical expenses
  • As one of the UKs top 50 Inclusive Employers everyone's invited to join our events, programmes and networks to celebrate diversity and build an environment where all our people can thrive
  • Wellbeing support - including a 24/7 employee assistance programme (EAP) for you and your nearest and dearest
  • Awesome career opportunities - you'll have support from your line manager and a range of learning & development programmes
Reach plc - All Job Offers

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