Applied Scientist, Marketing Measurement

As an Applied Scientist on the incrementality foundations team within marketing measurement, you will contribute to Uber Marketing Org’s commitment to science-backed decision making. This team is responsible for building experiment forms, models, & processes for turning complex hypotheses into reliable, actionable incrementality signals that inform planning, forecasting, and investment decisions across the business. Your work will focus on building robust processes for interpreting measurement data, building foundational models for estimation & inference, and researching experimentation best practices for accurate and complete incrementality measurement. Your work will inform smarter investment and decision-making systems across Uber's Brand and Performance Marketing. This team sits close to production systems, partnering with Product, Engineering, and cross-functional Science teams to ensure incrementality measurement is rigorous, scalable, and decision-ready