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As an Application Specialist, you will support the sales team in delivering complete technical solutions to customers. You will consult, educate, and participate in solution delivery to ensure customer needs are met.
Job Responsibility:
Providing expert technical knowledge on products and applications, supporting Account Managers, Agents, and Partners on-site or remotely to maximise business opportunities
Ensuring correct implementation of Sandvik Coromant products and solutions to minimise competitor influence and deliver maximum value to customers
Supporting customer engagement through technical presentations, training, and interactions, helping identify and secure business opportunities across analogue and digital channels
Build strong relationships with customers and partners to create trust and deliver viable solutions
Analyse customer technical needs and propose tailored solutions to support sales activities
Drive cross-functional collaboration from consultation to implementation, providing feedback on savings, productivity gains, and cost avoidances
Act as an ambassador for innovative practices and emerging technologies to meet customer needs and drive profitable growth
Identify and secure opportunities independently or with Account Managers and ensure technical excellence in product application
Document performance and savings of applied products and services—successful or not—to support continuous improvement
Lead customer projects end-to-end in collaboration with Account Managers, Agents, and Partners
Ensure all project phases—planning, execution, implementation, and feedback—are accurately documented
Manage post-sales activities, including regular follow-ups, issue resolution, and customer training if needed
Collaborate within a matrix structure to ensure technical alignment between customers, Account Managers, and internal teams
Monitor competitor activity and alternative solutions that could impact business in the region
Requirements:
Exceptional communication skills with at least 5 years’ experience in customer-facing roles
Strong technical expertise in advanced metal cutting tools and machining methods
Knowledge of CNC programming and CAD/CAM systems (Mastercam preferred)
Project management experience and ability to manage customer relationships effectively
Degree or National Diploma (minimum NQF6) in Mechanical/Manufacturing Engineering or equivalent years of experience
A mechanical trade qualification is advantageous
Ability to work independently while thriving in a collaborative team environment
Willingness to travel extensively within South Africa and occasionally to other sales regions
Nice to have:
Knowledge of CNC programming and CAD/CAM systems (Mastercam preferred) will be highly beneficial