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Supercell Logo Supercell · -

App Store Optimization Lead

Finland, Helsinki Employment contract · Job Posted March 05, 2026
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Job Description

A unique opportunity to lead ASO for one of the most recognized mobile game portfolios in the world. You’ll inherit a strong foundation and have the space to refine, elevate, and push performance further – while working closely with world-class game and marketing teams. Supercell is looking for an experienced App Store Optimization (ASO) Lead to join us on a 13-month fixed-term contract to lead and evolve our established ASO practice across our portfolio of live and upcoming games. Over the past years, we’ve built a strong ASO foundation – clear strategy, cross-functional processes, and a capable team. This role is focused on driving performance, leading the team, and advancing our strategy through thoughtful optimization and experimentation. You will own ASO performance globally, ensuring our games maximize visibility, conversion, and organic growth across all major app stores and markets.

Job Responsibility

  • Own & Drive ASO Strategy Execution
  • Lead the execution and continued evolution of Supercell’s global ASO strategy across live and upcoming games
  • Ensure our store presence is fully optimized across platforms (App Store, Google Play) and markets
  • Identify opportunities to refine and enhance the existing strategy based on data, experimentation, and market shifts
  • Align ASO priorities with publishing beats, live ops, performance marketing, and product marketing initiatives
  • Lead the ASO Function
  • Manage and develop the ASO team, providing clarity on priorities, roadmaps, and performance expectations
  • Maintain and strengthen a rigorous experimentation culture across store optimization efforts
  • Act as the subject matter expert and strategic partner for game teams and marketing stakeholders
  • Drive Organic Growth & Conversion
  • Oversee keyword strategy and metadata optimization across multiple languages and markets to grow organic rankings
  • Lead initiatives to improve conversion rates, including asset testing, custom product pages, localization strategies, and alignment with paid search
  • Partner closely with creative teams to ensure high-impact store assets that reflect both brand and performance objectives
  • Performance & Insights
  • Own ASO KPIs and performance reporting across the portfolio
  • Translate data and competitive analysis into actionable insights and prioritised initiatives
  • Continuously evaluate tools, processes, and market trends to improve operational effectiveness

Requirements

  • 7+ years of experience in ASO within mobile apps or mobile games
  • Proven track record of driving measurable growth in visibility, conversion, and organic installs at scale
  • Experience leading or mentoring team members and working cross-functionally in complex organizations
  • Strong analytical mindset with hands-on experience using App Store Connect, Google Play Console, and third-party ASO tools
  • Deep understanding of mobile marketing KPIs and app store ranking mechanics
  • Excellent communication skills with the ability to influence stakeholders at multiple levels
  • Proactive, structured, and comfortable balancing strategic thinking with hands-on execution
  • 5+ years of leadership experience
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