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We are looking for a proactive and creative App Marketing Executive to manage and promote our cashless parking app. You’ll play a key role in driving app downloads, engagement, and customer loyalty through compelling content, app store optimisation, and multi-channel marketing campaigns. This is an exciting opportunity to help grow our app’s market share and enhance the overall user experience. Working closely with our marketing and digital development teams, you’ll analyse user behaviour, propose new features, and help shape the future of how customers interact with our app.
Job Responsibility:
Manage and update app content, tariffs, and car park information
Optimise app store listings (ASO) to maximise visibility, downloads, and engagement
Plan and deliver marketing campaigns promoting the app through paid media, social media, Google Ads, email, and in-app push notifications
Develop strategies to increase app usage, market share, and customer loyalty
Create and schedule push notifications for surveys, offers, and promotions
Analyse customer feedback, app analytics, and behaviour to identify improvement opportunities
Collaborate with internal teams and developers to propose and test new features to enhance the user experience
Design digital and print marketing materials using Adobe Creative Suite or Canva Pro
Track and report on campaign and app performance, focusing on KPIs such as installs, retention, and engagement
Stay up to date with trends in mobile marketing, UX, and customer experience to keep our app competitive and innovative
Requirements:
Experience in digital marketing, ideally with a focus on mobile apps and B2C campaigns
Understanding of user experience (UX) principles and customer journey mapping
Knowledge of app marketing, app store optimisation (ASO), and analytics platforms
Experience with Google Ads, Meta Ads, CRM, or push notification tools
Strong design skills using Adobe Creative Suite or Canva Pro
Analytical mindset with the ability to translate insights into actionable recommendations
Excellent communication, organisation, and attention to detail
Nice to have:
A degree or equivalent qualification in marketing or related discipline is desirable but not essential with relevant experience
Support video production and editing for campaigns (experience an advantage)
What we offer:
25 days annual leave
Hybrid working (3 days office / 2 days from home)
Pension scheme
Employee discount benefits
A collaborative and supportive marketing team where your ideas make a real impact