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App Marketing Executive

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Parking Network B.V.

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Location:
United Kingdom , Uxbridge

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Category:
-

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Contract Type:
Not provided

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Salary:

30000.00 GBP / Year

Job Description:

We are looking for a proactive and creative App Marketing Executive to manage and promote our cashless parking app. You’ll play a key role in driving app downloads, engagement, and customer loyalty through compelling content, app store optimisation, and multi-channel marketing campaigns. This is an exciting opportunity to help grow our app’s market share and enhance the overall user experience. Working closely with our marketing and digital development teams, you’ll analyse user behaviour, propose new features, and help shape the future of how customers interact with our app.

Job Responsibility:

  • Manage and update app content, tariffs, and car park information
  • Optimise app store listings (ASO) to maximise visibility, downloads, and engagement
  • Plan and deliver marketing campaigns promoting the app through paid media, social media, Google Ads, email, and in-app push notifications
  • Develop strategies to increase app usage, market share, and customer loyalty
  • Create and schedule push notifications for surveys, offers, and promotions
  • Analyse customer feedback, app analytics, and behaviour to identify improvement opportunities
  • Collaborate with internal teams and developers to propose and test new features to enhance the user experience
  • Design digital and print marketing materials using Adobe Creative Suite or Canva Pro
  • Track and report on campaign and app performance, focusing on KPIs such as installs, retention, and engagement
  • Stay up to date with trends in mobile marketing, UX, and customer experience to keep our app competitive and innovative

Requirements:

  • Experience in digital marketing, ideally with a focus on mobile apps and B2C campaigns
  • Understanding of user experience (UX) principles and customer journey mapping
  • Knowledge of app marketing, app store optimisation (ASO), and analytics platforms
  • Experience with Google Ads, Meta Ads, CRM, or push notification tools
  • Strong design skills using Adobe Creative Suite or Canva Pro
  • Analytical mindset with the ability to translate insights into actionable recommendations
  • Excellent communication, organisation, and attention to detail

Nice to have:

  • A degree or equivalent qualification in marketing or related discipline is desirable but not essential with relevant experience
  • Support video production and editing for campaigns (experience an advantage)
What we offer:
  • 25 days annual leave
  • Hybrid working (3 days office / 2 days from home)
  • Pension scheme
  • Employee discount benefits
  • A collaborative and supportive marketing team where your ideas make a real impact

Additional Information:

Job Posted:
February 10, 2026

Expiration:
March 03, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

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