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As the International B2B Marketing team, we currently have a strong base of regional marketeers with in-depth market knowledge, primarily specialising in acquisition. We're looking for a growth-minded and self-driven Regional Marketing Manager for the APAC to penetrate key markets (with a focus on AU, JP, TW & HK) and drive growth. In this role we’re looking for someone to own Marketing’s contribution to growth, business partnering with regional Sales teams to drive penetration in Mid Market and Enterprise customers. You’ll collaborate cross functionally with teams to create effective full funnel campaigns to generate prospects, stimulate customer usage, measure success and share your findings. You’ll be customer obsessed and work tirelessly to understand our prospects base, decision maker and influencer personas, and the regional channels to leverage to influence them.
Job Responsibility:
Lead B2B ‘brand to demand’ lead generation campaigns across channels to boost awareness, drive engagement, and great pipeline for regional Sales partners
Manage a team of highly motivated regional marketers to deliver ambitious growth targets
Leveraging owned, paid and earned media, own Marketing performance in region, with the ultimate goal of delivering quality leads to our specialised Sales teams
Business partner with regional Sales teams, aligning commercial priorities and develop supporting quarterly Marketing plans to achieve targets
Define, develop, execute and measure regional campaigns to drive acquisition, awareness and adoption of Uber for Business solutions
Work cross functionally to develop compelling regional content supporting KPIs
Proactively research trends and new topics that may be of interest to target personas
Socialise recommendations and gain regional feedback
Be a brand guardian, evangelising Uber for Business and driving consistency in regional messaging
Requirements:
Fluent in English, with other APAC languages an advantage
Min 7+ years B2C and/or B2B existing customer Marketing experience
Proven record of delivering effective campaigns into high valued existing customer bases
Strong Marketing channel knowledge including, but not limited to email, LinkedIn, webinars, content etc
Structured problem solver with project management skills, attention to detail and an analytical mindset
Strong stakeholder management skills
Nice to have:
Project management experience
Experience with Salesforce, Marketing Cloud, Marketo, Hubspot or other CMS, basic HTML skills, project tracking software (Asana/ Trello/Monday.com/Google Drive suite) are a plus