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APAC Marketing Strategic Initiatives Manager

Singapore, Singapore Employment contract · Job Posted April 24, 2026
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Job Description

Meta is hiring an APAC Marketing Strategic Initiatives Manager to help deliver APAC's highest-leverage marketing bets — work that is highly cross-functional, ambiguous, and new. This is an end-to-end ownership role: shape the bet, align stakeholders, mobilize cross-functional task forces, execute with rigor, and drive measurable impact across Meta's family of apps. This is a hands-on strategic role, not a communications-only function or a program management office. You will own a portfolio of bets, lead through influence, and build durable operating leverage through AI-fluent ways of working. You'll be part of the APAC Marketing leadership team as an individual contributor, working across markets and functions to help APAC show up as a global driver, not just a participant.

Job Responsibility

  • Own critical bets: Identify and ship multi-quarter opportunities across apps and audiences, turn ambiguity into a plan, and drive measurable outcomes with clear incrementality and testable hypotheses
  • Lead through influence: Mobilize cross-functional partners, drive decision clarity on priorities, tradeoffs, and execution
  • Build AI-fluent operating advantage: Design and implement AI-driven workflows that improve speed and quality across synthesis, briefs, experimentation, creative iteration, and reporting
  • Influence roadmaps as a marketing unlock: Surface product needs and leverage points from APAC execution, run a closed-loop with partners
  • Raise the bar on execution and measurement: Set the standard for full-stack delivery
  • partner with Insights and Analytics to define success metrics, run tests, and translate learnings into next-bet decisions

Requirements

  • Bachelor's degree or equivalent practical experience
  • 12+ years of experience delivering cross-functional marketing initiatives from strategy through execution and measurement
  • Proven ability to lead complex, ambiguous work through influence across executive stakeholders
  • Analytical and operational rigor: hypotheses, success metrics, instrumentation, and learning loops
  • Communication skills with the proven ability to produce executive-ready narratives and decision documents
  • Experience operating at a portfolio or multi-market level
  • Evidence of building repeatable operating systems that scale impact beyond individual output
  • Demonstrated use of AI-driven workflows that materially improved speed or quality
  • Practical experience and APAC market knowledge and experience to translate local nuance into scalable strategies

Nice to have

  • Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact
  • Experience adhering to and implementing responsible, ethical AI practices
  • Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
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