CrawlJobs Logo
Meta Logo Meta · -

APAC Marketing Strategic Initiatives Manager

Singapore, Singapore Employment contract · Job Posted April 24, 2026
Apply Position
Job Link Share

Job Description

Meta is hiring an APAC Marketing Strategic Initiatives Manager to help deliver APAC's highest-leverage marketing bets — work that is highly cross-functional, ambiguous, and new. This is an end-to-end ownership role: shape the bet, align stakeholders, mobilize cross-functional task forces, execute with rigor, and drive measurable impact across Meta's family of apps. This is a hands-on strategic role, not a communications-only function or a program management office. You will own a portfolio of bets, lead through influence, and build durable operating leverage through AI-fluent ways of working. You'll be part of the APAC Marketing leadership team as an individual contributor, working across markets and functions to help APAC show up as a global driver, not just a participant.

Job Responsibility

  • Own critical bets: Identify and ship multi-quarter opportunities across apps and audiences, turn ambiguity into a plan, and drive measurable outcomes with clear incrementality and testable hypotheses
  • Lead through influence: Mobilize cross-functional partners, drive decision clarity on priorities, tradeoffs, and execution
  • Build AI-fluent operating advantage: Design and implement AI-driven workflows that improve speed and quality across synthesis, briefs, experimentation, creative iteration, and reporting
  • Influence roadmaps as a marketing unlock: Surface product needs and leverage points from APAC execution, run a closed-loop with partners
  • Raise the bar on execution and measurement: Set the standard for full-stack delivery
  • partner with Insights and Analytics to define success metrics, run tests, and translate learnings into next-bet decisions

Requirements

  • Bachelor's degree or equivalent practical experience
  • 12+ years of experience delivering cross-functional marketing initiatives from strategy through execution and measurement
  • Proven ability to lead complex, ambiguous work through influence across executive stakeholders
  • Analytical and operational rigor: hypotheses, success metrics, instrumentation, and learning loops
  • Communication skills with the proven ability to produce executive-ready narratives and decision documents
  • Experience operating at a portfolio or multi-market level
  • Evidence of building repeatable operating systems that scale impact beyond individual output
  • Demonstrated use of AI-driven workflows that materially improved speed or quality
  • Practical experience and APAC market knowledge and experience to translate local nuance into scalable strategies

Nice to have

  • Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact
  • Experience adhering to and implementing responsible, ethical AI practices
  • Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
Meta - All Job Offers

Looking for more opportunities?

Search for other job offers that match your skills and interests.

Suggested Tags: Frontend Developer Secretary Talent Manager Salesforce Administrator Data Analyst
Similar Jobs for

APAC Marketing Strategic Initiatives Manager

8 matching positions

Senior Marketing Manager, APAC

Remerge helps leading mobile app marketers increase revenue and retention by act...
Location
Location
South Korea , Seoul
Salary
Salary:
Not provided
remerge.io Logo
Remerge
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5–8 years of experience in B2B marketing, with clear ownership of field marketing, content, or regional campaign programs
  • Solid field marketing and event management capability, including end-to-end planning, vendor and partner coordination, and post-event analysis and reporting
  • Strong content localization and editorial skills, with the ability to adapt global messaging for Korean and/or Japanese audiences without losing accuracy or brand integrity
  • Budget ownership and financial discipline, with the ability to track spend, report on ROI, and make data-informed allocation decisions
  • Proven experience working across Korea and/or Japan markets, with a strong understanding of local business culture, media landscape, and audience expectations
  • Strong project management skills with the ability to manage competing deadlines, stakeholder requests, and program dependencies across two markets
  • Proficiency in marketing technology tools including CRM platforms (e.g., Salesforce), email marketing tools, event management platforms, and analytics dashboards
  • Excellent written and verbal communication skills in English and Korean and/or Japanese
  • Prior experience in ad tech, mobile marketing, SaaS, or a related technology industry is a plus.
Job Responsibility
Job Responsibility
  • Contribute to APAC marketing strategy and translate priorities into actionable Korea and Japan marketing plans
  • Operate independently with limited direction, and is comfortable balancing strategic thinking with hands-on execution
  • Plan and run field marketing programs designed to generate demand and accelerate pipeline, including events, hosted experiences, and account-based initiatives in alignment with sales priorities and regional business goals
  • Manage partner co-marketing activities and local marketing partnerships, coordinating joint campaigns to maximize reach and lead quality
  • Design and deliver customer marketing for key accounts, including seasonal gifting, occasion-based gifting, and appreciation events that strengthen relationships with priority clients
  • Plan, localize, and edit contents to maintain a credible brand voice through regional channels (website, email, newsletter, social media, etc.)
  • Work closely with Sales, Product Marketing, and RevenueOps to align campaigns to GTM goals and ensure smooth, well-timed execution across both markets
  • Implement and maintain measurement frameworks to evaluate campaign effectiveness and pipeline contribution across Korea and Japan.
What we offer
What we offer
  • Direct Impact: accelerate your career in a fast-paced environment with a high degree of responsibility
  • Unlimited vacation days - for real
  • Generous remuneration package including virtual shares and a dedicated education budget
  • End of the year bonus determined by company performance
  • Enrol in our Short Term Assignment (STA) program and travel to our offices around the globe for up to a month - subject to eligibility and internal policy
  • Flexible work from home arrangement and support/allowance for your work from home setup
  • Team Events: celebrate achievements and participate in our annual company offsites next to an amazing team
  • Wellness benefits such as Fitness-related reimbursement, Nilo Health Subscription and many more.
  • Fulltime
Read More
Arrow Right

Strategic Initiatives Manager

We are seeking a Strategic Initiatives Manager to help drive the bank’s “Build t...
Location
Location
United Arab Emirates , Dubai
Salary
Salary:
Not provided
barclays.co.uk Logo
Barclays
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Extensive experience in payments, fintech, product management, or financial services, typically with 15+ years in relevant roles
  • Demonstrated track record delivering payments or fintech solutions at scale, ideally across multiple international markets
  • Strong understanding of payments infrastructure, including real-time payments, instant payment systems, SWIFT, card networks, and API-based ecosystems
  • Experience developing strategic partnerships with fintech companies, payment providers, or financial institutions
  • Ability to develop business cases and commercial frameworks for new products, partnerships, and market expansion
  • Experience engaging with regulators or central banks, including regulatory sandbox programs or innovation initiatives
  • Strong stakeholder management skills with the ability to work effectively across Technology, Risk, Compliance, Legal, Operations, and Business teams
  • Excellent strategic thinking, analytical capability, and problem-solving skills
  • Strong communication and influencing skills with the ability to present to senior leadership and executive stakeholders
  • Ability to operate effectively in complex, multi-market environments across APAC and the Middle East
Job Responsibility
Job Responsibility
  • Develop strategic partnerships with fintech firms, payment networks, and partner banks across APAC and the Middle East
  • Lead the development and launch of innovative payments and cash management solutions aligned with client needs and regulatory requirements
  • Engage with central banks and regulators on digital payments initiatives, including real-time payments and emerging infrastructure
  • Support market entry and expansion strategies across priority markets in APAC and the Middle East
  • Collaborate with internal teams across Technology, Risk, Compliance, Legal, and Operations to deliver strategic initiatives
What we offer
What we offer
  • Wellness rooms
  • On-site cafeterias
  • Fitness centers
  • Tech-equipped workstations
  • Mental health support
  • Fulltime
Read More
Arrow Right

Senior Marketing Manager - APAC

Duetto, the industry-leading hospitality revenue management system, leads the wa...
Location
Location
Singapore
Salary
Salary:
Not provided
duettocloud.com Logo
Duetto
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 6+ years of experience in B2B SaaS software field marketing or a transferable marketing area
  • Experience in the hotel/hospitality industry is highly preferred
  • Experience in a range of marketing disciplines and delivery channels, including digital, design, social, partner, customer, product, and events
  • Expert project and budget management capabilities
  • Analytical and strategic with the ability to deliver localised marketing plans by region
  • Creative both in concepts and ideas, and in approach to business and project management
  • Highly organized
  • Excellent written and verbal communication skills
  • Solid track record of being able to manage communications across multiple stakeholders and at various levels in an organization
  • Team Player: You are highly collaborative and can lead across functions and in matrixed organizations
Job Responsibility
Job Responsibility
  • Own and lead the APAC marketing plan in collaboration with Sales, the Growth Marketing team, and other key stakeholders
  • Lead the strategic execution of the APAC marketing plan, partnering cross-functionally with global teams in events, digital, content, and creative to ensure seamless delivery of high-impact, integrated marketing programs
  • Oversee the strategy, promotion, and execution of all owned and third-party events in the APAC region, ensuring alignment with regional goals and measurable business impact
  • Act as the senior marketing lead for the APAC sales organization, ensuring tight alignment between marketing initiatives and regional revenue goals
  • Take control of the marketing mix within the region to blend leading-edge technology and go-to-market knowledge and expertise to craft compelling digital journeys, effective and highly targeted paid campaigns alongside high-impact field marketing initiatives
  • Own ongoing communication with APAC sales leaders and teams, delivering clear visibility into marketing campaigns, performance metrics, and pipeline impact
  • Develop and operationalize scalable processes for repeatable sales and marketing initiatives such as webinars, customer events, and ABM campaigns, driving efficiency and consistency across the region
  • Establish and track campaign success metrics and evaluate marketing performance based on outcomes and pre-set KPIs against all marketing activities
  • Work across the team to gain a mastery of our target markets and lead the qualification criteria
  • Translate global marketing initiatives into projects that are relevant to APAC markets
Read More
Arrow Right

Marketing Manager APAC

Marketing Manager - APAC; VAST Data is seeking a Marketing Manager (APAC) to joi...
Location
Location
Singapore
Salary
Salary:
Not provided
vastdata.com Logo
VAST Data
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree in Business, Marketing, Analytics, or related field preferred
  • 5–10 years in field marketing and demand gen
  • Fluent in Mandarin, with familiarity with China-specific communication channels (e.g., WeChat), and ability to liaise with vendors and partners based in China
  • Comfortable rolling up your sleeves and diving into manual work, with a focus on scaling and strategic improvement
  • Strong multitasking, prioritization, and communication skills — you thrive in managing multiple workstreams with attention to detail
  • A self-starter who thrives in a fast-paced, evolving environment and embraces change
Job Responsibility
Job Responsibility
  • Assist in the planning and execution of regional events, webinars, trade shows and ABM initiatives across APAC
  • Lead the planning and execution of China marketing initiatives, managing vendor, partner, and agency communications, and supervising content localization and communication channel content planning and scaling
  • Work closely with marketing operations, including lead tracking, campaign effectiveness tracking and reporting using Salesforce (SFDC) and marketing automation tools
  • Coordinate lead follow-up processes to ensure timely engagement and conversion tracking
  • Support budget tracking for marketing activities and work with finance to ensure POs and invoices are processed accurately and timely
  • Fulltime
Read More
Arrow Right

Senior Business Program Manager, Strategic Engagements, APAC

Microsoft’s Cloud Operations & Innovation (CO+I) team is the engine that powers ...
Location
Location
Singapore , Singapore
Salary
Salary:
Not provided
https://www.microsoft.com/ Logo
Microsoft Corporation
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's Degree in Business, Operations, Finance or related field AND 6+ years work experience in program management, process management, process improvement
  • OR equivalent experience.
  • The ability to meet Microsoft, customer and/or government security screening requirements are required for this role.
  • This position will be required to pass the Microsoft Cloud background check upon hire/transfer and every two years thereafter.
Job Responsibility
Job Responsibility
  • Work with team leaders on key programs and strategic initiatives to develop clarity on engagement scope and deliverables. Establish a results-oriented, metrics-driven programmatic approach to deliver strategic initiatives.
  • Act as a subject matter expert, driving assessments in collaboration with other teams, conducting competitive analyses, financial modeling and examining customer and technology-related industry trends, as well as industry-specific requirements/regulations and opportunities.
  • Define best practices for business cases that drive long-term, integrated, cross-business solutions and roadmaps that improve business performance and mitigate risk, while driving innovation and collaboration with key suppliers to enable growth and scale.
  • Determine and lead large scale process improvements to quickly scope insights. Ensure alignment between the customer, the market, internal stakeholders, senior leadership, and the goals and strategy of Microsoft.
  • Drive simplification and automation to evolve processes, services, and solutions, to increase agility and efficiencies and lower costs.
  • Lead the tracking, coordination, and communication of end-to-end project schedules and plans. Establish and monitor processes, while driving accountability with stakeholders to follow the established schedule and processes.
  • Demonstrates flexibility working with a global team, including a small core team based in Redmond, WA (USA).
  • Fulltime
Read More
Arrow Right

Apac Business Development Manager (Strategic & Partnership)

Location
Location
Malaysia , Kuala Lumpur
Salary
Salary:
15000.00 - 18000.00 RM / Month
https://www.randstad.com Logo
Randstad
Expiration Date
July 06, 2026
Flip Icon
Requirements
Requirements
  • A Bachelor's degree in Engineering, Business, or a related technical field
  • With 8 years of working experience in the industrial markets
  • Possess good commercial and business acumen
  • Possess track record in identifying new market/ business opportunity within APAC region
  • Able to travel
Job Responsibility
Job Responsibility
  • Develop and execute regional and country-specific growth strategies for high-spec industrial applications
  • Drive market penetration through Strategic Pursuit Planning and technical solution development
  • Lead the pursuit of large-scale projects, from initial technical consultation and RFQ generation to final contract negotiation
  • Work closely with engineering teams to select, price, and design technical solutions, including full skid/package proposals
  • Act as the subject matter expert during the pre-sales phase, translating complex client requirements into viable technical-commercial solutions
  • Fulltime
Read More
Arrow Right

Strategic Growth & Insights Manager, APAC

The role will focus on building a strong understanding of market dynamics, consu...
Location
Location
China , Shenzhen; Shanghai
Salary
Salary:
Not provided
marshall.com Logo
sa.global
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years of experience in strategy, market insights, product strategy, or commercial strategy within APAC
  • Strong understanding of at least two priority markets (China, Japan, Korea, India)
  • China experience strongly preferred
  • Proven experience in identifying strategic growth opportunities
  • Ability to build and manage partnerships across technology, academic, startups, and innovation ecosystems
  • Strong analytical and storytelling skills
  • Fluent in English
  • Mandarin preferred
Job Responsibility
Job Responsibility
  • Develop a market insights engine covering consumers, category trends, and competitive landscapes for China, Japan, Korea, and India
  • Track market shifts, competitor innovations, pricing strategies, and distribution changes
  • Produce compelling, executive-ready analysis for senior leadership
  • Build and manage strategic relationships that can support future growth Initiatives
  • Explore ecosystem partnerships and integrations with platforms and device manufacturers
  • Develop collaborations for user behaviour studies, technology R&D, materials research, and product technologies
  • Identify startup or emerging technologies relevant to future product directions
  • Identify whitespace opportunities across markets, categories, channels, and consumer segments
  • Provide insights that can inform new product opportunities, localisation needs, GTM approaches, and portfolio optimisation
  • Support long-range planning and strategic prioritisation
What we offer
What we offer
  • re-location support
  • visa/work permit application
  • local authority registration
  • home finding service
Read More
Arrow Right

Regional HR Manager (APAC)

Datalec Precision Installations (DPI) is a leading provider of data centre desig...
Location
Location
Singapore , Singapore
Salary
Salary:
Not provided
datalecltd.com Logo
Datalec Precision Installations
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's degree, or equivalent in a related field
  • Minimum of 5 years of HR experience, including regional APAC exposure, preferably in the data centre or technology sector
  • Strong knowledge of labour laws and regulations in the APAC region and HR best practices
  • Strong business acumen and ability to influence senior stakeholders
  • Expertise in both strategic HR planning and operational delivery
  • Excellent communication and interpersonal skills with the ability to read, write and speak English as well as local languages
  • Ability to work independently and manage multiple priorities, as well as work as part of a team
  • Strong problem-solving and decision-making abilities
  • Confidentiality and discretion
Job Responsibility
Job Responsibility
  • Develop and implement HR strategies aligned with APAC business objectives
  • Partner with senior leadership to support expansion into markets such as Singapore, Indonesia, Thailand, Malaysia and Hong Kong
  • Drive recruitment for technical and operational roles to support data centre projects across APAC in collaboration with the group’s Recruitment Manager
  • Build a pipeline of local talent and ensure diversity and inclusion initiatives are in place
  • Ensure compliance with local labour laws and DPI policies across multiple jurisdictions, aligning with global systems and practices
  • Maintain accurate HR documentation and reporting for audits and governance, and establish best-practice processes aligned with DPI file structures and standards
  • Act as a trusted advisor for employees and managers on HR matters, managing employee relations, grievances, and performance management processes
  • Initiate and implement training programs to enhance technical and leadership capabilities
  • Manage and oversee all end-to-end HR operations, including but not limited to onboarding, payroll, benefits, right to work and permits, local social security administration and HRIS for APAC employees
  • Proactively report HR metrics to the Senior Leadership Team (SLT) and the global HR Lead regularly, providing actionable insights to drive continuous improvement
  • Fulltime
Read More
Arrow Right