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APAC Growth Marketing Manager

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Canary Technologies

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Location:
Singapore

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Contract Type:
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Salary:

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Job Description:

The APAC Growth Marketing Manager at Canary will be responsible for developing, executing, and optimizing marketing campaigns designed to drive engagement, opportunities and growth across the Asia-Pacific (APAC) region. This role involves both strategizing and managing campaigns across different channels, including email marketing, paid digital, event/trade show promotion, and synthesizing campaigns with sales efforts.

Job Responsibility:

  • Develop and implement comprehensive marketing strategies across multiple platforms, ultimately becoming marketing lead for key regions in APAC
  • Manage and optimize end-to-end campaign execution, from planning to analysis
  • Coordinate with internal teams and external partners to ensure cohesive and impactful campaign delivery
  • Lead the pre, post and in-event communications for industry events, trade shows, and webinars across APAC
  • Analyze event performance and work closely with the regional sales team and event lead to maximize lead capture and conversion from event activities
  • Collaborate with regional sales teams and stakeholders to maximize the effectiveness of outbound call campaigns and boost event visibility and engagement
  • Design and execute targeted email marketing campaigns in APAC regions to drive engagement and demand, both for sales and marketing
  • Develop personalized email content and strategies tailored to individual APAC markets
  • Analyze email campaign metrics and leverage insights to improve open rates, click-through rates, and conversions
  • Create strategy on how to leverage various digital marketing opportunities, including Google Ads, Social Ads and local trade publications/regional partnerships across different geographies and languages in APAC
  • Integrate digital campaigns together with other channels, to ensure a consistent message and experience for customers and prospects
  • Utilize data-driven insights to guide marketing strategies and decisions
  • Track and analyze key performance indicators (KPIs) to assess campaign effectiveness and identify growth opportunities
  • Provide regular reports and recommendations to senior management based on campaign performance and market trends

Requirements:

  • Bachelor’s degree in Marketing, Business, or a relevant field
  • English proficiency
  • 4+ years of B2B marketing experience within growth marketing, demand generation, performance marketing or a related role with a proven track record of managing successful multi-channel campaigns
  • Strong background creating growth campaigns in the APAC region or targeted regions within APAC
  • Demonstrated experience utilizing events for growth
  • Familiarity in leveraging marketing automation tools (Salesforce, Marketo, Salesloft), digital advertising platforms (e.g., Google Ads, LinkedIn Ads, Meta Ads, YouTube Ads) and managing media purchases with third-party publications
  • Project management skills with the ability to handle multiple campaigns simultaneously and meet deadlines
  • Ability to write copy, particularly as it relates to digital advertising and email
  • Exceptional communication and collaboration skills, with the ability to work effectively with cross-functional teams across timezones and external partners

Nice to have:

  • Fluency in a second language common to the APAC region is a strong bonus
  • B2B SaaS and start-up experience is a plus
  • Previous experience writing copy for multiple languages is a plus
What we offer:
  • Canary Days: company wide days off each month
  • Self Improvement Club: budget towards purchases for personal goals
  • Professional Development Chats: budget for cross functional professional development
  • Travel Reimbursement: stipend for visiting offices in New York, San Francisco or Dallas
  • Personal Travel Reimbursement: credit for stays at hotels that Canary works with

Additional Information:

Job Posted:
January 30, 2026

Employment Type:
Fulltime
Work Type:
Remote work
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