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Answer Engine Optimization Manager is a strategic, hands-on role within Citizens’ Digital Content & Experience Strategy organization. This role is responsible for building and operating Citizens’ Answer Engine Optimization (AEO) Center of Excellence, defining how the brand is discovered, interpreted, and represented across AI-driven search and answer environments.
Job Responsibility
Lead the evolution of Citizens’ search practice from traffic-driven SEO to AEO
Develop, operationalize, and scale Citizens’ enterprise AEO strategy and roadmap
Educate stakeholders on how to increase Citizens’ visibility
Earn cross-functional buy-in, evangelize and implement content and technical AEO best practices
Analyze how customers encounter Citizens and competitors across answer engines
Develop strong operating routines and drive cross-functional alignment
Monitor shifts in search behavior, bot activity, AI answer formats
Synthesize insights into clear, executive-ready narratives
Define and lead next-generation AEO measurement frameworks
Build and maintain dashboards that translate complex discovery data
Evangelize actionable insights across content marketing, web development, paid search, social media marketing, PR, and brand marketing
Drive cross-functional alignment to structure Citizens content as authoritative, machine-readable knowledge
Support development of answer-based content models
Apply entity-based optimization principles
Ensure content is factually precise, citation-ready, compliant
Lead the evolution of standards for EEAT, accuracy, and trust signals
Operate within existing SEO and content governance models
Identify, escalate, and mitigate technical, content, or compliance-related risks
Ensure discoverability improvements align with security, accessibility, privacy, and regulatory standards
Requirements
7-10+ years of experience in SEO, search strategy, and digital discovery, ideally within financial services or other regulated, YMYL industries
Deep understanding of answer engines, AEO, AI powered search, and conversational discovery
Deep understanding of the technical details of AEO as well as answer engines’ impacts on the top and middle of the funnel
Working knowledge of how LLMs evaluate content quality, authority, and factual consistency
Experience optimizing answer content (e.g., featured snippets, FAQs, comparisons), including for sensitive or complex topics
Proven ability to translate complex data into insight, narrative, and strategic recommendation for senior audiences
Nice to have
Paid search and aggregator experience
Familiarity with entity, audience, or influence-based research tools (e.g., Brandlight, SparkToro)