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Answer Engine Optimization Manager

United States, Westwood Employment contract 131000.00 - 171000.00 USD / Year · Job Posted May 27, 2026
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Job Description

Answer Engine Optimization Manager is a strategic, hands-on role within Citizens’ Digital Content & Experience Strategy organization. This role is responsible for building and operating Citizens’ Answer Engine Optimization (AEO) Center of Excellence, defining how the brand is discovered, interpreted, and represented across AI-driven search and answer environments.

Job Responsibility

  • Lead the evolution of Citizens’ search practice from traffic-driven SEO to AEO
  • Develop, operationalize, and scale Citizens’ enterprise AEO strategy and roadmap
  • Educate stakeholders on how to increase Citizens’ visibility
  • Earn cross-functional buy-in, evangelize and implement content and technical AEO best practices
  • Analyze how customers encounter Citizens and competitors across answer engines
  • Develop strong operating routines and drive cross-functional alignment
  • Monitor shifts in search behavior, bot activity, AI answer formats
  • Synthesize insights into clear, executive-ready narratives
  • Define and lead next-generation AEO measurement frameworks
  • Build and maintain dashboards that translate complex discovery data
  • Evangelize actionable insights across content marketing, web development, paid search, social media marketing, PR, and brand marketing
  • Drive cross-functional alignment to structure Citizens content as authoritative, machine-readable knowledge
  • Support development of answer-based content models
  • Apply entity-based optimization principles
  • Ensure content is factually precise, citation-ready, compliant
  • Lead the evolution of standards for EEAT, accuracy, and trust signals
  • Operate within existing SEO and content governance models
  • Identify, escalate, and mitigate technical, content, or compliance-related risks
  • Ensure discoverability improvements align with security, accessibility, privacy, and regulatory standards

Requirements

  • 7-10+ years of experience in SEO, search strategy, and digital discovery, ideally within financial services or other regulated, YMYL industries
  • Deep understanding of answer engines, AEO, AI powered search, and conversational discovery
  • Deep understanding of the technical details of AEO as well as answer engines’ impacts on the top and middle of the funnel
  • Working knowledge of how LLMs evaluate content quality, authority, and factual consistency
  • Experience optimizing answer content (e.g., featured snippets, FAQs, comparisons), including for sensitive or complex topics
  • Proven ability to translate complex data into insight, narrative, and strategic recommendation for senior audiences

Nice to have

  • Paid search and aggregator experience
  • Familiarity with entity, audience, or influence-based research tools (e.g., Brandlight, SparkToro)

What we offer

  • Competitive pay
  • Comprehensive medical, dental and vision coverage
  • Retirement benefits
  • Maternity/paternity leave
  • Flexible work arrangements
  • Education reimbursement
  • Wellness programs
  • Annual discretionary bonus

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