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Annual Giving Associate Director

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University of Rochester

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Location:
United States of America , Rochester

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Category:
-

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Contract Type:
Not provided

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Salary:

60431.00 - 84603.00 USD / Year
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Job Description:

The Associate Director, Annual Giving is a member of the Annual Giving Direct Response Team (UR Medicine) and works closely with the Director of Development on direct marketing annual giving campaigns for select University of Rochester Medical Center units to achieve fiscal year dollar and donor goals within an approved budget. This role manages a portfolio of Medical Center units for which they plan and execute all direct mail, email, and digital solicitations of relevant donors, grateful patients, academic alumni, and community members. The Associate Director also serves as the primary Annual Giving Program (AGP) liaison with units in their portfolio and represents those units’ interests within AGP. As part of the AGP team, the Associate Director contributes to overall annual giving success, which includes a variety of key performance indicators beyond total gift revenue and total donor count and Annual Giving initiatives that transcend campuses and programs.

Job Responsibility:

  • Strategy direction: Create and implement long and short-term strategies for assigned unit campaigns as a part of overall Annual Giving Program plan for the fiscal year
  • Work closely and directly with assigned unit staff, department heads and directors to coordinate a year-long plan of solicitations, communications and timelines
  • Build and maintain positive relationships with internal and external partners, unit staff, physicians, PR and marketing staff, designers, and vendors
  • Develop and oversee mail, email and digital campaigns for assigned units
  • Use analytics to guide campaigns and budget allocation for each project
  • Collaborate with and monitor external mail house vendors on executing mailings
  • Conduct benchmarking research to refine messaging and solicitation strategies
  • Analyze program results throughout the year and recommend changes to achieve goals
  • Present quarterly reports throughout the fiscal year to unit contacts and Advancement principals
  • Review and refine reporting mechanisms to maximize analysis of annual giving efforts
  • Create ad-hoc reports as needed
  • Primary point of contact/liaison with fundraising units and with campus partners on digital fundraising initiatives, most notably the annual Day of Giving
  • Direct marketing content production: Produce copy for all direct mail and electronic appeals
  • Manage creative process of solicitations, selecting and working with designers, printers and mail fulfillment vendor across multiple units
  • Utilize unit publications for product knowledge to inform donor-centric solicitations
  • Interview grateful patients or other constituents as necessary for appeals and develop written copy
  • Obtain HIPAA release forms from grateful patients being featured in solicitations
  • Manage internal and unit-based approval process
  • Working with the Director, the Associate Director takes a lead role in data management for all URMC units
  • Request, cut, review, and transport data for all appeals
  • Strategically cut/prepare data based on segmentation parameters, target audiences, and unit goals
  • Guide the Assistant Director as s/he edits for accuracy/alignment, sends to unit staff for review, assigns strategic ask amounts and coding, suppresses appropriate lists, and securely uploads to appropriate vendors
  • Review, track, analyze, and report solicitation results
  • Determine segmentation strategies for each mailing
  • In conjunction with the Advancement reporting team, develop and refine reports, request and test data as appropriate
  • Strategically coordinate with unit-based Advancement colleagues on broad-based initiatives that support engagement and philanthropy
  • Consult on and prepare materials for student call center program for academic medicine fundraising units
  • Advise on and participate in alumni engagement efforts adjacent to annual giving
  • Implement short-term tribute campaigns around caregiver recognition or postgraduate education, leveraging social media and crowdfunding
  • Assess or develop assessments of alumni giving such as donor participation rate for academic-medicine units
  • Conduct or assist with interviews and engagement of students, staff and alumni of academic medical center to develop marketing and fundraising collateral
  • Participate in URMC Advancement meetings and subgroup meetings to promote opportunities for coordination and consistency
  • Coordinate with internal/external staff to create ads for unit-based publications
  • Participate in professional development and peer networking groups related to academic healthcare philanthropy, direct marketing, and advancement more broadly
  • Conduct calendar year-end and fiscal year-end LYBUNT outreach to a group of donors assigned by the AVP of Annual Giving

Requirements:

  • Bachelor’s Degree Required
  • A minimum of 5 years of relevant or related experience, Required
  • or equivalent combination of education and experience Required
  • Proficiency with Microsoft Office suite, particularly Excel, or willingness to train and practice extensively. Required
  • Comfort level with relational constituent databases, project management, and analytical skills to review and assess complex information. Required
  • Ability to solve problems and manage fundraising activities effectively. Required
  • Attentive to detail, excellent communication and writing skills, and the ability to work within a complex organization, exercising tact in communicating to senior fundraising professionals and campus partners including division administrators, chiefs, and department chairs
  • discretion in handling high-risk data (PII and PHI). Required

Additional Information:

Job Posted:
February 20, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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