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The Analytics Manager is a new role in our growing Europe Analytics Team, which sits within a wider European team based in Oakham, Rutland and Mettlach, Germany. This role is responsible for leading a team of analysts to power data driven decision making, drive efficiency and elevate customer understanding across the business. A balance of team management and individual contributions will be required to be successful in this role. You will manage a combination of insight service provision and data product building to drive efficiency across the business and power intelligent decision making.
Job Responsibility:
Hands-on analysis of customer, sales and product data using a variety of technical tools (SQL, R, Python, Power BI etc.) to create timely, relevant and actionable insights
Continuously enhance our understanding of our customers through examining customer behaviour data, spotting emerging trends and market influences
Build sophisticated data products to enable quicker, smarter decision making and ensure we have ongoing solutions to business challenges
Identify opportunities for standardisation & automation of existing solutions and processes to enable Lands’ End to realise the maximum potential from our teams
Lead and shape a growing team, providing thought partnership and insight services to teams across the business
Challenge and improve Lands’ End’s analytical capability through development of tools or processes that offer opportunities to Lands’ End
Collaborate with IT to develop the quality and variety of data assets to improve decision-making and speed-to-market
Work closely with key internal stakeholders to ensure sound knowledge of the relevant business areas
Requirements:
Bachelor's degree or equivalent in a numerate subject e.g. Stats, Maths, Physics, Economics, etc
Knowledge of statistics and experience using statistical packages for analysing datasets (Excel, SQL, SAS, R, Python etc)
Strong analytical skills with the ability to collect, organize, analyse, and disseminate significant amounts of information with attention to detail and accuracy
Ability to tell compelling stories using data and analytics, to influence decision making at different levels of the business
Fluent English Language skills both spoken and written
Ability to manage stakeholders at various levels and balance conflicting priorities
Ability and drive to champion the adoption of a data-driven, fact-based culture across the EU business
Solid commercial acumen relevant to an online retail business
Builds strong and collaborative relationships with colleagues across the business
Enthusiastic and creative, always looking for innovative solutions to business problems
Personal pride, ensuring that work is always delivered to high standard
Tenacious and driven to improve yourself, and the way things are done
Excellent communication and presentation skills
The ability to multi-task, especially when under pressure, and effectively prioritise
The ability to work in a fast paced, changing environment
Organisational and problem-solving skills
Natural leader, able to inspire and motivate others
Nice to have:
Experience / exposure to working within an ecommerce business
Advanced SQL skills
Knowledge / experience with at least 1 programming language (Python preferred)
Experience working in a cloud-based data platform (AWS/Azure etc)
Knowledge and experience working with digital/web analytics data & tools (Adobe Analytics/Google Analytics)
Significant knowledge of both digital and direct marketing techniques (to include CRM response modeling and paid media optimisation)
Proficiency in developing experiments and measuring marketing campaigns
Experience using insights to improve customer journeys and increase site conversion
Experience analysing customer purchasing behaviour to inform stock planning and segmentation