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Analytics Engineer - Marketing

Sweden, Stockholm · Job Posted February 13, 2026
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Job Description

We're looking for an Analytics Engineer to own the data foundation that powers marketing decisions at Lovable. You'll design event tracking, build the data models, and ensure Lovable has trustworthy, well-structured data to analyze attribution, LTV, and channel performance.

Job Responsibility

  • Define and govern event taxonomy for marketing touchpoints (UTMs, referrals, conversions, campaign interactions)
  • Partner with product engineering to instrument and validate tracking across web, app, and lifecycle channels
  • Build and maintain dimensional models (SQLMesh) for attribution, channel performance, and customer journey analysis
  • Create foundational tables for attribution windows, touchpoint sequences, cohort definitions, and channel mapping
  • Manage ingestion pipelines for marketing data sources (ad platforms, affiliate networks, influencer tools)
  • Monitor data quality, latency, and completeness across the marketing data pipeline
  • Work closely with our Marketing Analyst to translate analytical needs into robust, performant data models

Requirements

  • Familiarity with marketing data: UTM structures, attribution concepts, ad platform data quirks
  • Expertise with SQL, dbt, SQLMesh or similar tools (data modeling, testing, macros, docs)
  • Understanding of dimensional modeling, data contracts, and metrics/semantical layers
  • Hands-on experience with data transformation tools (SQLMesh, dbt, or similar)
  • Understanding of event collection systems (RudderStack, Segment, Snowplow, GA4)
  • Experience with data warehousing concepts, cloud warehouses (Snowflake, BigQuery, Redshift, Databricks) and BI tools (Looker, Tableau, Power BI, Hex, Metabase, etc)
  • Strong business acumen and ability to translate domain logic into scalable data structures

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