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This position enables a data-driven culture within the E-commerce & Guest Technology team, providing reporting and insights to drive sound resource allocation and business decisions. This individual supports multiple channels in evaluating marketing campaigns, product launches, and development releases, focusing on impacts on web traffic, conversion, and revenue. This person will continuously analyze business trends, processes, and opportunities based on statistical information and insights from machine learning and operational reviews.
Job Responsibility:
Develop, automate, and maintain the cross-channel real-time dashboards (Tableau) and statistic reports
Conduct A/B testing scenarios & manage statistical analysis reporting processes to optimize email and lead nurturing strategies
Develop best practices for building, testing, and deploying predictive models for eDM and paid media optimization, customer journey, social media, customer segmentation, personalization, and preference analysis
Produce visually engaging regular reports & visualizations to monitor campaign/model effectiveness, uncover trends and relationships, and provide actionable insights
Develop repeatable and self-serve reporting mechanisms, enabling in-depth analysis of performance across the pipeline, content, channels, and campaigns
Build and maintain executive relationships with operations as the data analytics SME by influencing decision-making as a valued thought partner
Performs other duties as assigned
Requirements:
Bachelor's required, Master's preferred, in Computer Science, Computer Engineering, EE, EEE, Statistics, Math, Industrial Engineering, Operational Research, Physics, Economics, Finance, Financial Engineering, or related fields
5+ years work experience in related field
Experience in travel/cruise industry, hospitality, marketing, financial services, or internet/mobile industries is a plus
2-4+ years of hands-on experience with SQL
1+ years hands-on experience with R/Python/Java
Experience with SAS is a plus
Understanding of Web/Marketing Technology is a plus
Understanding and/or hands-on experience with GCP, AWS, Hadoop, and Spark is a plus
General understanding of revenue management concepts and principles
Experience working in a corporate environment that required planning amongst cross-functional business units
Must be able to remain in a stationary position at a desk and/or computer for extended periods of time
Nice to have:
Experience in travel/cruise industry, hospitality, marketing, financial services, or internet/mobile industries
Experience with SAS
Understanding of Web/Marketing Technology
Understanding and/or hands-on experience with GCP, AWS, Hadoop, and Spark
What we offer:
Cost-effective medical, dental and vision plans
Employee Assistance Program and other mental health resources
Company paid term life insurance and disability coverage
401(k) plan that includes a company match
Employee Stock Purchase plan
Paid Time Off
Holidays
Vacation Time
Sick Time
Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends
Personal and professional learning and development resources including tuition reimbursement