Analyst (Marketing Mix Modeling) Jobs

Keen Decision Systems

Location:
United States, Cary

Category:
IT - Software Development

Contract Type:
Not provided

Salary:

63000.00 - 75000.00 USD / Year

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Job Description:

As an Analyst, you’re a key enabler in supporting how our customers improve the ways they do Marketing and Media Planning through our powerful Bayesian modeling software called the Keen Platform. Working closely alongside Keen’s Account Directors, you are responsible for supporting the execution of their account strategy within a portfolio of named clients.

Job Responsibility:

We will teach you how to use all the features of the Keen Platform to drive our Client’s desire to measure marketing and make investment decisions differently
Provide and Teach Data Manipulation and Management Services
Direct data aggregation, cleansing, and uploading into the Keen Platform
Data Source integration support with Client Users
Provide and Teach Model Quality Checks
The Keen Platform generates a model of the Client’s business - you will review the inputs and outputs of these models to ensure the model meets our quality standards as well as supports our account strategy
QC includes checking for model statistical fit, tactic ROIs, data quality, and narrative support
Collaborate with Sr Analysts to suggest changes to models if needed, to improve model health and support the narrative the Client is looking for
Provide and Teach Support Plan Optimizations
You will be responsible for configuring and running Optimized Marketing Plans that align to the Account Director strategy and/or Client’s planning goals
You may be called upon to conduct 1:1 Training with Client Users on how to use the Plans feature Keen Platform
Provide & Teach Support Narrative & Story-Telling Deck Generation
A Plan is only as good as the Story supporting it
you will support the Account Director’s story needs by configuring the Reporting features of the Keen Platform to drive the account strategy
You will also regularly download the PowerPoint Export of the Reports from Keen Platform and develop an initial draft of the story to be used by Account Directors and/or Clients
You will be expected to attend (remotely) key meetings between the Account Director and client contacts such as Top-to-Tops, Quarterly Business Reviews, and other conversations that are informed by and inform the Client Narrative
Ongoing Troubleshooting & Support
Troubleshooting with & for clients, supporting, and refining models as needed, ensuring they fit clients’ business objectives and driving success
Monitor model updates for expanding accounts, offering technical support and identifying opportunities for further optimization
Provide feedback to product development for platform enhancements that improve the client experience

Requirements:

2+ years of experience in a combination of any of the following in academic or professional experience: Marketing Analytics
SaaS Customer Success
Data Cleansing & Management
You love business software
You love Excel
You love data
You love looking at, organizing, and playing with data in Excel
You love PowerPoint
You know how valuable it is to put together a good deck, and you love doing it
You love to do good work
You love to learn and are a self-starter for learning new things

What we offer:

Competitive compensation package
Keen’s commitment to a Conscious Culture work environment means that: Our work week is Monday - Thursday. Your Friday is yours to use as you desire
Fully remote work from anywhere within the United States

Additional Information:

Job Posted:
December 09, 2025

Employment Type:

Fulltime

Work Type:

Remote work

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Analyst (Marketing Mix Modeling)