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Eastern Kentucky University Logo Eastern Kentucky University · -

Analyst, Marketing & Engagement

United States, Richmond · Job Posted February 17, 2026
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Job Description

The Marketing & Engagement Analyst is responsible for analyzing, measuring, and optimizing EKU’s student recruitment and engagement efforts. This role plays a key part in data-driven decision-making, ensuring marketing campaigns, digital engagement strategies, and student outreach efforts are highly effective, targeted, and continuously refined. Working closely with the Marketing Strategy, Digital Experience & Creative, and Communications & Content teams, the Marketing & Engagement Analyst uses data to evaluate campaign performance, audience behavior, and conversion trends, providing insights that enhance EKU’s enrollment, retention, and student success initiatives.

Job Responsibility

  • Monitors and analyzes marketing and student engagement metrics across digital platforms, CRM campaigns, email marketing, social media, and paid advertising
  • Develops dashboards and reports using Technolutions Slate, Google Analytics, CRM data, and other analytics tools to track campaign effectiveness, audience engagement, and conversion rates
  • Provides actionable insights to optimize marketing and recruitment strategies
  • Conducts research on prospective student behaviors, trends in higher education marketing, and competitive positioning to inform marketing strategy
  • Uses data-driven methodologies to develop audience segmentation models, personas, and engagement strategies for targeted marketing
  • Analyzes retention and persistence data to identify key touchpoints for engagement and communication
  • Works with the Marketing Strategy team to implement A/B testing, automation workflows, and behavioral triggers to improve engagement and conversion rates
  • Assesses email, web, and digital ad performance, recommending refinements based on data insights
  • Monitors engagement trends and adjusts marketing strategies based on real-time analytics
  • Partners with Admissions, Enrollment Management, Student Success, and Institutional Research to ensure data alignment and strategic decision-making
  • Supports the Associate Director in marketing performance reviews and strategic planning efforts
  • Recommends process improvements to enhance data collection, reporting, and analytics integration within marketing workflows

Requirements

  • Bachelor’s degree in Data Analytics, Marketing, Business, Communications, or a related field
  • Minimum two years of experience in marketing analytics, digital engagement analysis, CRM data reporting, or market research
  • Experience with Technolutions Slate or similar CRM platforms preferred
  • Strong background in data visualization, performance tracking, and predictive analytics

Nice to have

Master’s degree preferred

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