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The Analyst, Guest Recognition will support strategy, guest acquisition and member management, business reporting and performance of Four Seasons’ global recognition service to drive loyalty and retention of most loyal and valuable guests. As a passionate brand and service advocate for our guest and for Four Seasons, this role will focus on supporting and execution on recognizing guests consistently and rewarding loyalty across Four Seasons properties & channels globally. Working cross-functionally with various disciplines throughout Four Seasons (Operations, Insights, Digital, Marketing), the Analyst, Guest Recognition is a key contributor to managing performance, and program initiatives related to this consumer segment.
Job Responsibility:
Contributing to the delivery of the overall strategy for recognizing and driving loyalty of Four Seasons consumers consistently across the globe
Provide day-to-day support for guest recognition initiatives, ensuring seamless execution across the Four Seasons ecosystem
Support competitor analysis, research & segmentation, positioning, testing, performance, measurement & reporting and governance
Work with Insights and Analytics teams to identify, monitor, engage and nurture different consumer segments within a population to drive desired performance around retention and satisfaction
Partner with Operations teams to execute strategic initiatives, assess issues, solve issues, track & monitor performance of key metrics, recommend methods to optimize
Monitor and track KPIs to drive desired performance
key metrics include increased satisfaction, retention, trial, revenue and visits
Requirements:
Minimum 2-3 years’ work experience in loyalty and benefits programs, consulting, product/program management, and/or brand strategy to high value consumers
Bachelor's Degree in Business or equivalent is required
Experience with strategy and planning, and performance measurement
Experience partnering with analytics and insights to inform strategy
Effective oral and written communication skills
High proficiency in Excel and PowerPoint
Nice to have:
Guest facing project management experience an asset
Experience using analytics and BI reporting platforms an asset (Alteryx, SQL, Power BI etc.)