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In this role you will be responsible for budget and media planning based on brand objectives, business plan/sales targets, and data-driven targeting tactics that accelerate revenue and brand growth. Specifically, this role is hands-on for campaign execution, optimization, daily budget pacing and bidding using Amazon’s platforms and other third-party tools. The Advertising Manager works alongside Account Managers and directly with brands and Amazon sellers to manage and optimize their advertising.
Job Responsibility:
Budget and media planning based on brand objectives, business plan/sales targets, and data-driven targeting tactics
Hands-on campaign execution, optimization, daily budget pacing and bidding using Amazon’s platforms and other third-party tools
Work with Amazon advertising account team to continually evaluate and identify new opportunities
Create, manage and optimize Amazon Sponsored Products, Sponsored Display, and Sponsored Brand ads
Set up and manage Amazon Advertising campaigns designed to meet a sales target, improve ASIN rank, and acquire new consumers
Develop plans for growth through daily media spend, campaign optimization, keyword targeting, and bids
Ensure the team is on top of the metrics and optimization is done properly
Bid Management and understanding key metrics
Perform Keyword Research and Competitor Research
Work with Amazon’s unique data and translate it into actionable insights
Prepare and present advertising performance monthly to clients
Advise internal teams on creative or content optimization opportunities
Responsible for team performance and advertising outcome
Stay on top of the latest changes happening within the Amazon ecosystem
Develop and implement consumer-centric targeting strategies
Requirements:
3+ years in a strategy or analytics-focused role, setting up and managing media campaigns and PPC Search
1+ year of managing Amazon Advertising search campaigns
Team management experience in any area is a plus
Ability to translate technical aspects of analysis and metrics into actionable insights
Must be data driven and have advanced skills in Excel (Vlookup and Pivot tables are a must), data analysis and visual modeling
Strong understanding of Digital Media and advertising software tools
Experience pulling, mining and analyzing performance data and summarizing / communicating findings via reports and presentations
Attention to detail
Teamwork/collaboration
Entrepreneurial spirit
Understanding of a P&L at a high level and how to manage profitability