Amazon Advertising Specialist

• Manage a portfolio of 15-20 Amazon advertising accounts across Seller Central and/or Vendor Central
• Audit client advertising accounts to identify wasted spend, missed opportunities, poor campaign structure, inefficient targeting, budget issues, and areas for improvement
• Build, restructure, and optimize Amazon PPC campaigns based on client goals, including profitability, growth, ranking, launch support, defensive strategy, or scaling
• Execute advertising strategies created in collaboration with Account Managers and Brand Strategists
• Set up and manage Sponsored Products, Sponsored Brands, Sponsored Brands Video, Sponsored Display, and other relevant Amazon ad types
• Monitor campaign performance regularly and take proactive action to prevent wasted spend, budget inefficiencies, poor performance, or missed growth opportunities
• Optimize bids, budgets, targeting, placements, search terms, negatives, campaign structure, and keyword strategy based on performance data
• Analyze ACOS, TACOS, ROAS, CTR, CVR, CPC, spend, sales, profitability, and overall account impact to make data-driven advertising decisions
• Create clear recommendations and action plans based on account performance
• Work closely with Account Managers and Brand Strategists to ensure advertising strategies align with the client’s broader Amazon growth plan
• Coordinate with the Content team when listing issues, conversion problems, creative needs, or content improvements impact ad performance
• Identify and communicate risks early, including budget concerns, low conversion rates, inventory issues, suppressed listings, poor profitability, ranking drops, or inefficient campaign spend
• Maintain organized campaign structures and clear internal documentation
• Provide updates, insights, and recommendations to internal team members in a timely manner
• Track KPIs and performance trends across assigned accounts
• Use advertising tools, reporting platforms, and internal dashboards to monitor account performance
• Support weekly and monthly reporting by providing meaningful advertising insights
• Stay up to date on Amazon advertising updates, platform changes, campaign types, and best practices
• Participate in internal meetings, stand-ups, and strategy discussions

• 2+ years of Amazon advertising experience preferred
• 1+ year of PPC advertising experience required
• 1+ year of digital marketing or eCommerce experience required
• Strong verbal and written communication skills in English
• Ability to work remotely and communicate effectively with a distributed team

2+ years of Amazon advertising experience preferred