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Alvalle Business Developer

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Pepsico

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Location:
Spain , Cornella de Ll.

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Category:

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

The Business Developer plays a pivotal role in expanding Alvalle beyond its current markets, acting as a commercial strategist and insights driven business architect. The position is responsible for identifying, evaluating, modelling, and prioritizing new market and channel opportunities, enabling Alvalle’s transition from a locally relevant proposition to a sustainably scalable international business within PepsiCo’s Food Ventures agenda. The role focuses on researching market trends, analyzing consumer needs, and identifying potential customers or market segments that maximize Alvalle’s strategic fit across geographies. A core component of the role is the end to end development of selling stories that convert complex market, consumer, and competitive intelligence into clear, compelling, and data driven commercial narratives. These narratives must effectively influence retailers, distributors, strategic partners, internal decision bodies, and senior cross functional stakeholders. This position requires a blend of commercial acumen, analytical rigor, structured problem solving, and cross functional leadership, operating across multiple markets to build the foundations of Alvalle’s future growth.

Job Responsibility:

  • Conduct comprehensive market assessments across priority geographies
  • Integrate multiple insight sources to generate holistic, fact‑based perspectives
  • Identify demand spaces, consumer missions, and unmet needs
  • Assess market attractiveness using structured frameworks
  • Identify potential customers, partners, distributors, and channel opportunities
  • Build prioritization models to determine entry sequencing
  • Recommend optimal route‑to‑market (direct, partner‑led, hybrid)
  • Define commercial guidelines including target consumer segments, pricing corridors, trade conditions considerations, and portfolio fit
  • Identify product adaptation requirements
  • Develop high‑impact, data‑driven selling stories for customers, channels, and markets
  • Translate complex analytical outputs into clear, compelling narratives tailored to different stakeholders and channels
  • Serve as the organizational expert for Alvalle’s international commercial narrative
  • Support customer‑facing teams during high‑stakes meetings
  • Build robust and comprehensive business cases supporting market entries, channel expansion, and strategic partnerships
  • Conduct scenario modelling, sensitivity analyses, and risk assessments
  • Collaborate with Insights, Sales, Finance, Supply Chain, Strategy, and Food Ventures teams
  • Lead multicountry workstreams
  • Ensure consistency between insights, commercial strategy, and selling narratives

Requirements:

  • 6–10 years of experience in roles such as Consumer Insights / Market Research
  • Business Development
  • Commercial Strategy
  • Category Development
  • Strategic Planning
  • FMCG experience strongly preferred
  • Demonstrated experience developing strategic commercial materials for customers or market entry
  • Proven ability to work across multiple countries and cultures
  • Fluent English required
  • additional European languages a strong plus
  • Bachelor’s degree required
  • Master’s degree desirable (Business, Economics, Marketing, Analytics, or related field)
  • Deep expertise in market research, consumer/shopper analysis, and competitive intelligence
  • Strong commercial analytics capability: category dynamics, TAM/SAM/SOM, pricing corridors, channel architecture, and RTM analysis
  • Proficiency in opportunity evaluation frameworks and economic modelling
  • Advanced storytelling capability to translate insights into persuasive commercial narratives
  • High level of rigor in structuring problems, synthesizing insights, and generating actionable recommendations
  • Strong project management skills, including multicountry and cross‑functional coordination
  • Exceptional clarity in communication and storytelling
  • ability to influence senior stakeholders
  • Strong strategic thinking, business acumen, and decision‑quality
  • Ability to simplify complexity and provide direction through structured thinking
  • Results orientation, ownership, autonomy, and comfort navigating ambiguity
  • High collaborative capacity across functions, markets, and cultures

Nice to have:

  • additional European languages a strong plus
  • Master’s degree desirable (Business, Economics, Marketing, Analytics, or related field)

Additional Information:

Job Posted:
March 18, 2026

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