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Alternative Channels Sales Manager

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1440 Foods Manufacturing

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Category:
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Job Description:

The Alternative Channels Sales Manager is responsible for developing, managing, and growing 1440 Foods' presence across Drug, Value, Health & Fitness, and Retail Specialty channels. This role drives distribution, velocity, and brand visibility by building strong distributor and retail partnerships, while leading execution across a diverse set of accounts.

Job Responsibility:

  • Build and maintain strong relationships with natural, specialty, and broadline distributors including Muscle Foods, Village Grocers, and regional partners
  • Create monthly and quarterly promotion activity for regional distributors to drive incremental placement and close distribution gaps
  • Conduct regular business reviews with distributor representatives to track performance, identify gaps, and execute joint business plans
  • Train and educate distributor sales teams on 1440 Foods' product portfolio, selling points, and brand story
  • Manage deductions, credits, and promotional programs within established guidelines
  • Call on national and regional drug chain buyers and store-level decision makers (e.g., CVS, Walgreens, Rite Aid, regional chains)
  • Secure new distribution and expand shelf placement for 1440 Foods SKUs in the health, nutrition, and grab-and-go sets
  • Execute promotional programs, endcaps, and secondary placement opportunities
  • Monitor planogram compliance and conduct store audits to ensure proper merchandising standards
  • Develop and grow business within value and dollar channel accounts (e.g., Dollar Tree, Family Dollar, and Dollar General)
  • Present tailored assortments and value-pack configurations aligned to channel shopper profiles
  • Partner with trade marketing team to develop channel-specific programs and promotional pricing strategies
  • Call on gyms, fitness studios, CrossFit boxes, and corporate wellness accounts
  • Drive trial and sales growth through growing ACV, managing core business and new product placements
  • Identify and convert new accounts within the fitness community and develop account-specific promotional plans
  • Open new, manage, and grow existing health food store accounts, including Vitamin Shoppe, GNC, independents, co-ops, and regional natural chains
  • Secure prominent shelf placement and in-store promotional support
  • Leverage distributor relationships to drive pull-through and replenishment at store level
  • Partner with brokers where applicable to maximize coverage and account penetration
  • Track weekly and monthly sales performance against targets using CRM tools and distributor portals
  • Analyze sell-in vs. sell-through data to identify trends, gaps, and growth opportunities
  • Provide accurate forecasts and account-level volume projections to the sales leadership team
  • Submit timely call reports, expense reports, and account activity summaries

Requirements:

  • Bachelor's degree in Business, Marketing, or related field preferred
  • 5–8 years of CPG sales experience, preferably in the Natural, Health & Fitness, Drug, and Value channels
  • Demonstrated experience calling on distributors and managing multi-channel retail accounts
  • Strong understanding of the natural and specialty retail landscape, including distributor dynamics
  • Ability to analyze sales data and translate insights into actionable strategies
  • Proficiency in sales and analytics tools such as Power BI, Exceedra, IRI, and Microsoft Office Suite
  • Excellent verbal and written communication and presentation skills
  • Self-motivated with the ability to manage a large territory independently
  • Experience with speciality distributors is a plus
  • Knowledge of wellness and functional food/beverage trends
  • Passion for health, fitness, and performance nutrition preferred
  • Valid driver's license and ability to travel up to 40%

Nice to have:

  • Experience with speciality distributors is a plus
  • Knowledge of wellness and functional food/beverage trends
  • Passion for health, fitness, and performance nutrition preferred

Additional Information:

Job Posted:
May 10, 2026

Employment Type:
Fulltime
Work Type:
Remote work
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