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Rackspace is seeking a dynamic AWS Alliance Manager to own, strengthen, and grow our strategic partnership with Amazon Web Services. This role is critical in driving joint business development, expanding market presence, and aligning Rackspace’s product and service offerings with AWS programs and strategic initiatives. The ideal candidate will be an experienced cloud ecosystem professional who understands AWS programs, partner incentives, co‑selling motions, and how to create compelling go‑to‑market value propositions that drive revenue and customer success.
Job Responsibility:
Serve as the primary point of contact for all AWS relationship activity across UK
Maintain a deep understanding of AWS’s partner programs, incentives, competencies, and funding mechanisms (MAP, OSA, ISV Accelerate, etc.)
Develop and execute a joint business plan with AWS, including revenue targets, marketing initiatives, certifications, and competency achievements
Track and report partnership performance metrics, pipeline growth, and program compliance
Drive joint pipeline creation through collaborative sales engagement with AWS Partner Development Managers (PDMs) and Account Teams
Facilitate co‑sell opportunities by aligning Rackspace solutions to AWS priorities
Support AWS-aligned sales motions such as migrations, managed services, modernization, data & AI, security, and industry-based solutions
Enable Rackspace sales teams with AWS messaging, training, and partner funding opportunities
Work with marketing teams to build and activate joint GTM campaigns, events, and demand-gen programs
Leverage AWS MDF, MAP funding, and other partner benefits to support GTM execution
Coordinate case studies, success stories, and customer references showcasing Rackspace + AWS value
Maintain accurate partnership information, deal registrations, and co-sell data in AWS Partner Central and internal systems
Manage AWS program submissions, competency audits, and annual renewal requirements
Ensure Rackspace remains compliant with AWS partner requirements, technical validations, and certification targets
Provide regular forecasting, reporting, and insights to Rackspace leadership
Requirements:
8+ years working in cloud alliances, partner management, or cloud ecosystem roles
knowledge of AWS partner programs, funding models, and co-sell processes
Proven ability to manage senior stakeholder relationships across sales, product, and marketing
Demonstrated success in co-selling with AWS or similar cloud platforms
Excellent communication, presentation, and cross-functional collaboration skills
Strategic thinker with a commercial mindset and the ability to influence without authority