Ai Social Strategist

• Build and run an AI-first social system across Hootsuite Amplify and broader social channels (LinkedIn, X, Reddit, and Meta), using Claude, the Hootsuite MCP, and complementary tooling to automate the parts of the function that should not require a human
• Build reusable Claude skills and MCP-powered tools (brand-voice drafting, post analysis, listening synthesis, competitive briefs) so your work compounds instead of restarting every Monday
• Own social listening end-to-end using Talkwalker and complementary tools
• Partner with the AEO team to monitor and grow Hootsuite's share of voice across AI answer surfaces
• Develop social performance analysis as a system, not a manual report
• Develop and ship innovative social programs across lead generation, employee advocacy through Amplify, executive thought leadership, and AI-native creative formats
• Treat your role as a system to continuously improve
• Champion Hootsuite's internal AI tooling and MCP capabilities

• 5-8 years of experience in social media, content marketing, or brand strategy roles, with at least one role where you owned strategy not just execution
• B2B SaaS experience strongly preferred
• Demonstrated experience building AI-augmented workflows
• Proficiency with social media intelligence platforms (Hootsuite, Sprout, Brandwatch, Khoros) and social listening tools (Talkwalker, Brandwatch, Sprinklr)
• Familiarity with AEO, SEO, or related brand-presence disciplines is a strong asset
• Commitment to Results
• Problem Solving
• Influence
• Open Communication
• Creativity and Innovation

Familiarity with AEO, SEO, or related brand-presence disciplines

• Health insurance including medical, dental, vision, life/disability insurances
• Employee and Family Assistance Program
• Group RRSP plan with a company match of up to 4% of base salary
• 26 weeks of full and partially paid parental leave for permanent employees after 12 months of employment