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We're looking for an AI Social Strategist to build Hootsuite's organic social presence with AI as the operating model from day one. Reporting to the Director, Marketing Channels & Distribution, you'll be embedded within the AEO team and own social as a system you continuously improve, not a list of tasks you execute. This role is open to remote-applicants in Canada (in Provinces where we can hire legally), unless you are near a commuting distance from our Toronto or Vancouver offices. In which case, there would be a hybrid component.
Job Responsibility
Build and run an AI-first social system across Hootsuite Amplify and broader social channels (LinkedIn, X, Reddit, and Meta), using Claude, the Hootsuite MCP, and complementary tooling to automate the parts of the function that should not require a human
Build reusable Claude skills and MCP-powered tools (brand-voice drafting, post analysis, listening synthesis, competitive briefs) so your work compounds instead of restarting every Monday
Own social listening end-to-end using Talkwalker and complementary tools
Partner with the AEO team to monitor and grow Hootsuite's share of voice across AI answer surfaces
Develop social performance analysis as a system, not a manual report
Develop and ship innovative social programs across lead generation, employee advocacy through Amplify, executive thought leadership, and AI-native creative formats
Treat your role as a system to continuously improve
Champion Hootsuite's internal AI tooling and MCP capabilities
Requirements
5-8 years of experience in social media, content marketing, or brand strategy roles, with at least one role where you owned strategy not just execution
B2B SaaS experience strongly preferred
Demonstrated experience building AI-augmented workflows
Proficiency with social media intelligence platforms (Hootsuite, Sprout, Brandwatch, Khoros) and social listening tools (Talkwalker, Brandwatch, Sprinklr)
Familiarity with AEO, SEO, or related brand-presence disciplines is a strong asset
Commitment to Results
Problem Solving
Influence
Open Communication
Creativity and Innovation
Nice to have
Familiarity with AEO, SEO, or related brand-presence disciplines
What we offer
Health insurance including medical, dental, vision, life/disability insurances
Employee and Family Assistance Program
Group RRSP plan with a company match of up to 4% of base salary
26 weeks of full and partially paid parental leave for permanent employees after 12 months of employment