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A growing organization is seeking a creative and forward‑thinking AI Social Media Specialist to develop and execute innovative social media strategies that captivate audiences and strengthen brand visibility. The ideal candidate is a strong storyteller with deep knowledge of platforms like TikTok and Instagram, and the ability to create high-quality photo, video, and short‑form content that resonates with diverse digital communities.
Job Responsibility:
Create engaging photo and video content for TikTok, Instagram, and other digital platforms
Capture authentic behind‑the‑scenes moments that highlight brand personality and team culture
Produce short‑form content—including reels and TikToks—through filming, editing, and post-production
Manage content calendars, posting schedules, and adhere to platform best practices
Monitor audience engagement, respond to comments/messages, and nurture a positive online community
Identify and build relationships with influencers, creators, and digital partners
Oversee affiliate and brand ambassador programs, ensuring successful collaboration and performance tracking
Attend events and activations to capture on‑site, lifestyle‑driven content
Analyze campaign performance and recommend strategies to increase engagement and reach
Collaborate with the broader marketing team to align social media initiatives with brand goals
Requirements:
Proven experience managing social media platforms for a business or brand
Expertise in TikTok, Instagram, and familiarity with emerging digital trends
Ability to appear confidently on camera and create video-driven content
Strong creative storytelling skills and the ability to generate content ideas
Proficiency in analyzing social media metrics to identify opportunities for improvement
Highly organized with the ability to manage multiple projects and deadlines
Efficient and proactive approach to social media management
Passion for consumer, lifestyle, or trend-focused brands