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Robert Half Logo Robert Half · -

Ai Marketing Specialist

United States, Blue Bell Employment contract · Job Posted May 27, 2026
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Job Description

We are looking for an AI Marketing Specialist to join a fast-paced team in Pennsylvania. This role is ideal for a marketing specialist who blends creative thinking with data-driven decision-making and enjoys working directly with clients. You will shape campaign strategy, guide creative development, and use performance insights to improve results across e-commerce-focused accounts. The position suits someone who is organized, proactive, and excited to explore how AI can enhance marketing workflows.

Job Responsibility

  • Develop and launch paid social campaigns, with a strong focus on Meta platforms, to support growth for client accounts
  • Interpret campaign metrics and audience performance to identify trends, measure impact, and recommend optimization strategies
  • Create new concepts for ads and marketing assets, or direct the production of visuals and messaging informed by prior campaign results
  • Oversee multiple client relationships by providing updates, answering questions, and maintaining trust through clear communication
  • Coordinate timelines, priorities, and deliverables to keep projects on track in a dynamic agency environment
  • Contribute strategic ideas drawn from e-commerce or agency experience to improve campaign execution and overall account performance
  • Partner across strategy, creative, and executional workstreams to deliver integrated marketing solutions
  • Explore and apply AI-driven tools or workflow improvements that increase efficiency and support better marketing outcomes

Requirements

  • 3+ years of experience in digital marketing, with hands-on involvement in e-commerce campaigns
  • Proven success managing Meta advertising campaigns, including campaign setup, optimization, and media buying
  • Strong ability to translate performance data into actionable creative and strategic recommendations
  • Experience creating marketing assets directly or leading the development of creative content with clear direction
  • Confidence in client-facing situations, with strong written and verbal communication skills
  • Excellent organizational skills and the ability to manage multiple accounts or projects simultaneously
  • Entrepreneurial, self-motivated approach with a high level of attention to detail and a desire to grow
  • Familiarity with additional channels or tools such as Google Ads, Google Analytics, email marketing, TikTok, Shopify, or AI-enabled marketing platforms is a plus

Nice to have

Familiarity with additional channels or tools such as Google Ads, Google Analytics, email marketing, TikTok, Shopify, or AI-enabled marketing platforms

What we offer

  • Medical, vision, dental, and life and disability insurance
  • 401(k) plan
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