Ai content strategist

• Lead AI-driven content strategy for digital marketing initiatives, ensuring alignment with brand voice and tone
• Develop scalable AI content frameworks that can be leveraged across multiple business units
• Create and optimize content using LLMs and Generative AI platforms for web pages, blogs, social media, and other digital channels
• Structure content for AI and search engines by incorporating FAQs, concise answers, and formats like bullet points and lists to improve extractability and citation by LLMs
• Implement strategies for topical authority and AEO/GEO compliance, ensuring that content signals expertise and is machine-readable
• Collaborate cross-functionally with product marketing, UX, design, and technology teams to deliver cohesive digital experiences
• Ensure compliance with brand guidelines, accessibility standards, and regulatory requirements
• Monitor and analyze content performance metrics, iterating strategies based on insights
• Stay current on AI trends, search algorithms, and best practices to continuously improve content quality and efficiency

• Bachelor's degree or equivalent work experience
• Strong organizational and project management skills
• Excellent communication and interpersonal skills
• self-starter with a proactive mindset
• Proven ability to thrive in a fast-paced, dynamic environment
• Established in working with Generative AI platforms for first-draft content creation
• Ability to balance changing priorities and deliver high-quality results
• Deep understanding of AI-powered search engines (ChatGPT, Perplexity, Copilot, et. al.) and AEO/GEO principles
• skilled in creating machine-readable content optimized for LLM citation
• Familiarity with on-page SEO elements, structured data (schema), and technical SEO considerations that impact AI crawlability
• Ability to analyze content performance data and translate insights into optimization strategies
• Exceptional editing and proofreading skills, with the ability to infuse brand personality and demonstrate E-E-A-T (Experience, Expertise, Authority, Trustworthiness)

medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan