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AI Change & Adoption Manager

Portugal, Porto · Job Posted February 13, 2026
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Job Description

AI Change & Adoption Manager will play a key role in enabling colleagues to confidently adopt and make effective use of IT services, tools, and digital transformation initiatives, with particular focus on Microsoft 365 Copilot and AI-driven ways of working. The role will translate technical concepts into clear, accessible messaging, deliver targeted engagement and training activities, and support the development of an AI and digital literacy culture across the organisation. This position will collaborate closely with the Domain owner, Head of Colleague Experience and internal stakeholders to ensure communication, training, and adoption efforts are consistent, aligned, and impactful.

Job Responsibility

  • Support the design and rollout of internal communication and engagement strategies that promote IT services, tools, and colleague computing transformation initiatives, with a strong focus on Microsoft 365 Copilot and broader AI adoption
  • Develop clear, accessible messaging that translates complex IT and AI updates into practical, relatable language to ensure colleagues feel confident and empowered to use new tools effectively
  • Collaborate closely with the Head of Colleague Exp., Regions & Colleague leadership, and Group Communications to create colleague engagement campaigns that drive awareness, participation, and sustained adoption of Copilot, AI capabilities, and other collaboration technologies
  • Plan, manage, and support colleague engagement and enablement activities such as Copilot training sessions, AI literacy programmes, webinars, learning pathways, internal tech communities, showcases, and feedback loops
  • Assist in developing a wide range of communication and training materials—including videos, newsletters, user guides, FAQs, intranet content, e-learning modules, and knowledge base articles—to support ongoing Copilot and AI adoption
  • Tailor communication and training content to meet the needs of diverse user groups, ensuring technical concepts are presented in a relevant and accessible way for both technical and non-technical audiences
  • Help establish and maintain feedback channels (e.g., surveys, usage insights, focus groups, and adoption dashboards) to monitor colleague needs, identify barriers to adoption, and inform continuous improvement
  • Foster strong partnerships with internal stakeholders to ensure communication, training, and adoption activities are aligned, collaborative, and effectively delivered across the organization
  • Track, measure, and report on key success indicators (e.g., usage and adoption metrics, engagement levels, satisfaction scores) and present recommendations to the Head of Product to improve colleague experience, digital confidence, and tool adoption

Requirements

  • Successfully completed studies in economics, computer science, or human resources, or a comparable qualification
  • Experience in IT or Comms or Marketing
  • Understanding of M365 Capabilities and assistant creations including copilot knowledge
  • Expert knowledge in the M365 world, communication infrastructures, and extensive experience in successfully conveying digital content to various target groups
  • Experience in motivating employees for new topics and inspiring them for innovations
  • Team player with persuasive power and assertiveness
  • Service-oriented and solution-focused, always finds the best solutions
  • Very good English language skills
  • Analytical thinking and structured working methods

What we offer

  • Attractive remuneration
  • discretionary bonus schemes
  • generous travel benefits
  • extensive health & well-being support
  • Flexible working
  • Access the TUI Learning Hub to level-up and reach your ambitions
  • Opportunities to work on global projects and teams
  • Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation
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