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Be at the forefront of how Premier Inn shows up across Search & AI. As consumer search behaviour evolves faster than ever, from traditional SEO to the rise of AI search agents like Gemini, ChatGPT, Perplexity and others, Premier Inn is investing in a future‑focused specialist who can lead us into this new era. This is an exciting and influential role that combines deep SEO expertise with the emerging world of AI‑driven search, LLM optimisation, technical performance, and PR/social visibility. You’ll play a pivotal role in how millions of people discover, engage with, and choose Premier Inn every day. If you're passionate about the future of search, understand how platforms like ChatGPT, Google, Gemini and Boolean integrations surface brand information, and want to shape how a household UK brand shows up across all these ecosystems, we’d love to hear from you.
Job Responsibility
Lead the evolution of Search at Premier Inn
Own SEO & AI strategy across the entire business
Become the internal expert on AI search performance
Influence senior stakeholders
Lead tools, tech and measurement
Coach and develop talent
Define the SEO & AI search strategy and roadmap
Lead technical and on‑page optimisation
Manage SEO agencies and key search/AI technology partnerships
Drive performance reporting and insight, including dashboards
Optimise for LLM‑powered search agents (ChatGPT, Gemini, Perplexity etc.)
Requirements
Experience in SEO, AI search or organic performance
Strong technical SEO capabilities and comfort shaping complex programmes
A clear view on the future of AI search and how brands can win
Experience in large, matrixed organisations with a major online consumer presence
Excellent communication and influencing skills at all levels
Experience managing agencies, tools, budgets and direct reports
A passion for innovation, experimentation and emerging search technology