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Ai And Seo Marketing Manager

United Kingdom, London 55000.00 - 60000.00 GBP / Year · Job Posted May 27, 2026
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Job Description

Be at the forefront of how Premier Inn shows up across Search & AI. As consumer search behaviour evolves faster than ever, from traditional SEO to the rise of AI search agents like Gemini, ChatGPT, Perplexity and others, Premier Inn is investing in a future‑focused specialist who can lead us into this new era. This is an exciting and influential role that combines deep SEO expertise with the emerging world of AI‑driven search, LLM optimisation, technical performance, and PR/social visibility. You’ll play a pivotal role in how millions of people discover, engage with, and choose Premier Inn every day. If you're passionate about the future of search, understand how platforms like ChatGPT, Google, Gemini and Boolean integrations surface brand information, and want to shape how a household UK brand shows up across all these ecosystems, we’d love to hear from you.

Job Responsibility

  • Lead the evolution of Search at Premier Inn
  • Own SEO & AI strategy across the entire business
  • Become the internal expert on AI search performance
  • Influence senior stakeholders
  • Lead tools, tech and measurement
  • Coach and develop talent
  • Define the SEO & AI search strategy and roadmap
  • Lead technical and on‑page optimisation
  • Manage SEO agencies and key search/AI technology partnerships
  • Drive performance reporting and insight, including dashboards
  • Optimise for LLM‑powered search agents (ChatGPT, Gemini, Perplexity etc.)

Requirements

  • Experience in SEO, AI search or organic performance
  • Strong technical SEO capabilities and comfort shaping complex programmes
  • A clear view on the future of AI search and how brands can win
  • Experience in large, matrixed organisations with a major online consumer presence
  • Excellent communication and influencing skills at all levels
  • Experience managing agencies, tools, budgets and direct reports
  • A passion for innovation, experimentation and emerging search technology

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