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Valtech Logo Valtech · IT - Software Development

Agentforce Marketing (SFMC/Marketing Cloud Engagement) - Lead / Senior Developer

India, Bengaluru · Job Posted April 16, 2026
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Job Description

We are looking for a hands-on Agentforce Marketing Lead / Senior Developer with 6–8 years of experience in the Salesforce ecosystem to design, develop, and deliver data-driven, AI-enabled, omnichannel marketing solutions. This role combines strong Salesforce Marketing Cloud (SFMC) technical expertise with exposure to modern marketing architectures, Data Cloud, and emerging Agentforce capabilities along with good hands-on experience with Treasure Data.

Job Responsibility

  • Design and implement solutions using Marketing Cloud Engagement (SFMC)
  • Develop and manage Dynamic, reusable email templates, Multi-step customer journeys, Automation workflows
  • Implement personalization using AMPscript, SSJS, SQL
  • Build journeys across Email, SMS, Push, WhatsApp, Web
  • Configure Entry events, decision splits, engagement tracking
  • Support Event-driven and trigger-based campaigns
  • Ensure campaigns meet business goals and maximize ROI
  • Design and manage Data Extensions, Contact Builder data models
  • Perform Advanced segmentation, profiling, and targeting
  • Ensure high-quality data selections for CRM campaigns
  • Work with relational data models and SQL-driven logic
  • Work with Data Cloud for Audience segmentation, Data unification
  • Support integration with CRM systems, External platforms
  • Contribute to AI-driven marketing use cases
  • Support AI-assisted content generation, Send-time optimization, Prompt-driven workflows
  • Collaborate with architects on agent-based marketing solutions
  • Implement integrations using REST / SOAP APIs
  • Enable seamless data exchange between Marketing Cloud, Sales / Service Cloud, External systems
  • Understand ETL pipelines and event-driven architecture
  • Develop end-to-end marketing workflows
  • Participate in Story refinement, Requirements analysis
  • Follow Agile methodologies for iterative delivery
  • Write efficient and scalable code (AMPscript, SSJS, SQL)
  • Optimize Query performance, Automation runtimes, Campaign execution
  • Improve architecture, processes, and system performance
  • Follow best practices: Naming conventions, Reusability, Error handling
  • Create Technical designs, Documentation, Prototypes
  • Maintain high-quality deliverables for long-term scalability
  • Work closely with Architects, Business Analysts, Marketing stakeholders
  • Engage in client-facing interactions
  • Take ownership of modules or tracks

Requirements

  • 6–8 years in Salesforce ecosystem
  • 3–5+ years hands-on experience in Marketing Cloud Engagement
  • Experience as a Tech Lead / Senior Consultant in SFMC
  • Strong expertise in AMPscript, SSJS (Server-Side JavaScript), SQL
  • Deep knowledge of Journey Builder, Automation Studio, Data Extensions
  • Strong understanding of Data modeling, Segmentation strategies, Relational databases
  • Experience with Data architecture, Campaign lifecycle management
  • Good understanding of HTML, CSS, XML
  • Experience building responsive and dynamic email templates
  • APIs (REST/SOAP) integration skills
  • Event-driven architecture
  • ETL pipelines
  • Strong problem-solving and analytical thinking
  • Excellent communication (technical & non-technical)
  • Customer-facing capability
  • Ability to work in fast-paced environments
  • Strong ownership mindset
  • Adaptability and growth mindset

Nice to have

  • Exposure to Agentforce
  • Exposure to Einstein AI
  • Exposure to Data Cloud
  • Interest in AI-driven marketing, Personalization at scale
  • Salesforce Certifications: Marketing Cloud Developer, Marketing Cloud Consultant
  • Exposure to Personalization / Interaction Studio
  • Exposure to CDP platforms
  • B2C domains: Retail, Luxury, FMCG
  • Mentor junior developers (good to have)

What we offer

  • Flexibility, with remote and hybrid work options (country-dependent)
  • Career advancement, with international mobility and professional development programs
  • Learning and development, with access to cutting-edge tools, training and industry experts
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