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Affiliate Marketing Manager

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Van Kaizen

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Location:
South Africa , Johannesburg

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Category:
Sales

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Contract Type:
Not provided

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Salary:

Not provided
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Job Description:

Our client, a multi-billion-dollar international iGaming and betting organisation, is looking for an experienced Affiliate Manager to grow and manage their affiliate marketing function across the South African market. This is a commercially driven role focused on customer acquisition, affiliate growth, partnership management, and revenue generation across sportsbook, casino, and online gaming products. The successful candidate will own the affiliate channel end-to-end — from sourcing and onboarding new partners through to optimisation, compliance, reporting, and long-term relationship management. This role is ideal for someone passionate about performance marketing, partnerships, and scaling affiliate revenue within a fast-paced iGaming environment.

Job Responsibility:

  • Manage and grow the affiliate programme across sportsbook, casino, and gaming verticals
  • Recruit, onboard, and develop new affiliate partners including media owners, tipster sites, influencers, comparison platforms, and content creators
  • Build and maintain strong relationships with affiliate partners while acting as their primary point of contact
  • Negotiate commercial terms, commission structures, CPA deals, and revenue share agreements aligned to ROI and acquisition targets
  • Monitor affiliate performance daily, identifying opportunities to scale high-performing partners and improve underperforming campaigns
  • Drive customer acquisition and FTD growth through affiliate marketing strategies focused on volume, quality, and long-term player value
  • Analyse performance metrics including clicks, registrations, deposits, CPA, ROI, LTV, and revenue share to optimise channel performance
  • Work closely with CRM, Product, Trading, and Marketing teams to align promotions, campaigns, and creative assets
  • Identify new affiliate opportunities, traffic sources, partnerships, and growth channels relevant to the South African market
  • Ensure all affiliate activity remains compliant with South African gaming regulations, responsible gambling requirements, and internal brand guidelines
  • Conduct regular compliance reviews and audits of affiliate marketing content and promotional activity
  • Work closely with Finance and Compliance teams regarding invoicing, payments, contracts, and regulatory matters
  • Provide regular reporting and performance insights to senior leadership with recommendations for growth and optimisation

Requirements:

  • Minimum 3 to 5 years’ experience in affiliate marketing within the iGaming, sportsbook, online casino, or gaming industry
  • Strong understanding of affiliate acquisition strategies, performance marketing, and revenue growth models
  • Experience managing affiliate partnerships, commission structures, and acquisition campaigns
  • Knowledge of the South African digital marketing and gaming landscape highly advantageous
  • Exposure to CRM and analytics platforms such as Salesforce, HubSpot, Google Analytics, or Tableau advantageous
  • Understanding of responsible gambling frameworks and compliance obligations within the iGaming industry essential

Nice to have:

  • Knowledge of the South African digital marketing and gaming landscape
  • Exposure to CRM and analytics platforms such as Salesforce, HubSpot, Google Analytics, or Tableau

Additional Information:

Job Posted:
May 15, 2026

Employment Type:
Fulltime
Work Type:
Remote work
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