Affiliate Marketing Manager, Reality Labs Job at Meta (Menlo Park)

Job Description

Meta's Reality Labs is seeking an experienced Affiliate Marketing Manager to scale and optimize the Reality Labs Affiliate Program, owning a significant portion of the program end-to-end (scope determined by business priorities and candidate strengths). This role operates with high autonomy: setting strategy for their scope, leading cross-functional execution, strengthening operational and measurement foundations, and delivering step-change performance impact. The ideal candidate combines deep affiliate expertise with demonstrated stakeholder influence and a rigorous test-and-learn approach.

Job Responsibility

Our strategy and execution for a major affiliate program segment (partners, regions, products, or affiliate marketing), including performance outcomes and operational rigor
Develop partner growth plans: onboarding strategy, activation levers, promotional calendars, and ongoing optimization for incremental sales
Lead agency management for your scope: define work streams and success metrics, run business reviews, ensure the quality and timeliness of deliverables, and drive accountability to performance goals
Drive operational improvements to scale the program (process, tooling, workflows, tracking hygiene, feed quality, partner enablement playbooks)
Establish KPIs for your scope
deliver executive-ready reporting and recommendations that influence the broader program direction
Lead an experimentation roadmap in partnership with Marketing Data Science (commission strategy, incentives, segmentation, placements, creator mechanics) and scale winning approaches
Partner deeply with Product and Engineering (and Marketing, Analytics, and MarTech) to improve attribution fidelity, tracking implementation, feed systems, on-site conversion levers, and technical capabilities needed for affiliate scale
Coordinate with Finance/Procurement/Legal to support compliant, scalable partner operations, contract workflows, and payment accuracy
Influence broader affiliate program direction through playbooks, best practices, and mentoring (without direct people management)

Requirements

6+ years of experience in affiliate marketing, partnerships, performance marketing, or related growth roles
Demonstrated experience in managing agencies and/or external vendors to achieve performance outcomes
Demonstrated ability to lead cross-functional initiatives and operate effectively in an ambiguous environment
Experience analyzing program performance data to inform strategy and presenting recommendations to cross-functional stakeholders

Nice to have

Experience managing affiliate networks and publisher relationships, including contract negotiation, commission modeling, and partner development. Experience with growth program advanced optimization techniques with a focus on affiliate levers (commission strategy, incentives, segmentation, promotion planning)
Experience with global programs and regional compliance considerations
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Experience in consumer electronics/consumer tech, retail/e-commerce, entertainment, or similarly competitive industry landscapes
Experience applying experimentation discipline and familiarity with incremental methods
Experience improving measurement foundations in partnership with technical teams (product, engineering, martech, analytics)

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Affiliate Marketing Manager, Reality Labs

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