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The EAP Sales Executive is accountable for driving new business growth within a defined geographic and segment-based territory. This is a senior individual contributor role responsible for sourcing, shaping, and closing Employee Assistance Program (EAP) opportunities to deliver predictable, profitable revenue. This leader serves as the territory’s subject matter expert—building strong consultant and broker relationships, leading complex RFP pursuits end‑to‑end, and representing the full value of Resources for Living (RFL) with precision in competitive market situations.
Job Responsibility
Own Territory Growth & New Logo Acquisition
Lead Consultant & Broker Engagement
Manage RFPs & Finalist Pursuits
Navigate Pricing, Underwriting & Deal Approvals
Represent the RFL Value Story
Territory Planning & Collaboration
Requirements
10+ years of experience in healthcare, EAP, behavioral health, or related sales
Demonstrated success in new business acquisition and closing complex deals
Proven ability to lead consultant/broker relationships
Strong experience managing RFPs and finalist presentations
Financial acumen including pricing, underwriting, and margin management
Executive presence with strong communication and storytelling skills
Nice to have
Experience with employer-sponsored mental wellbeing, EAP, or behavioral health solutions
Knowledge of public and/or national account segments
Familiarity with multi-product or integrated health solutions