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The EAP Head of Sales is responsible for accelerating the growth and market impact of Aetna’s Resources for Living (RFL) solution. This role drives strategy to expand revenue, strengthen client value delivery, and increase adoption across employer and health plan segments. The leader integrates insights from product, clinical, sales, marketing, and analytics teams to position RFL as a modern, outcomes‑driven, enterprise‑ready wellbeing solution. Serving as both a market ambassador and an enterprise connector, this role represents RFL externally with consultants, clients, and industry stakeholders, while ensuring the RFL value proposition is clearly understood and effectively activated across internal segments and markets.
Job Responsibility
Develop and execute RFL's growth strategy, including target segments, market opportunities, and competitive positioning
Translate market, client, and performance insights into clear strategic priorities and growth initiatives
Partner with sales and consulting teams to accelerate pipeline growth and influence large, complex opportunities
Support finalist presentations and key pursuits with compelling value stories, outcomes data, and differentiation
Equip field teams with clear messaging, tools, and enablement assets
Serve as a visible representative of RFL to employer consultants, brokers, and strategic partners
Participate in finalist meetings, key client engagements, and industry conferences to elevate RFL's credibility and market presence
Build trusted relationships that shape perception, influence buying decisions, and surface emerging market needs
Inform product, clinical, and experience roadmaps by translating customer needs and market trends into actionable innovation priorities
Partner with internal teams to ensure RFL evolves in alignment with enterprise wellbeing strategies and client expectations
Build strong internal partnerships across employer, health plan, and specialty segments to ensure RFL's value proposition is consistently understood and embedded
Align RFL positioning with broader Aetna and CVS Health solutions to drive integrated growth
Lead and influence across product, clinical, operations, marketing, analytics, and sales through clear governance and accountability
Drive alignment on priorities, investments, and execution progress
Requirements
10+ years of experience in healthcare, wellbeing, behavioral health, or related enterprise solutions
Demonstrated success driving growth strategy, sales enablement, or general management of complex products or services
Experience working with large employers, consultants, or health plans
Strong executive presence with the ability to influence internal and external stakeholders
Proven ability to lead cross-functionally in a matrixed environment
Bachelor's Degree or equivalent work experience
Nice to have
Experience with EAP, behavioral health, or workforce wellbeing solutions
Background in strategy, product leadership, sales leadership, or P&L-adjacent roles
Experience representing solutions at finalist meetings or industry conferences
What we offer
Medical coverage
Dental coverage
Vision coverage
Paid time off
Retirement savings options
Wellness programs
Bonus or commission or short-term incentive program